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Overview
Nucleus Research provides the ROI case studies, insight, benchmarks, and facts that allow our clients to understand the value of technology and make informed decisions.
News
First Republic bank and a thought on risk
Let me start by saying I really liked First Republic bank. The level of customer service, built entirely on a foundation of great people, went far beyond any other bank. From friendly staff at desks, to fresh cookies, to a valet at the Palm Beach office t
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Microsoft Copilot and the future of human-centered AI
A long time ago… oh, this will hurt a bit, I remember Jim Barksdale on a Tech CEO panel pointing out that Netscape was present on more than 70% of the desktops (okay kids, look up Netscape on Wikipedia). When Bill Gates was asked how he felt about that hi
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Is Marc Benioff still the right CEO for Salesforce?
Marc Benioff has lost sight of the two most important things he needs to watch as a CEO: his customers and his employees. When was the last time he sat with a small customer to see how they use Salesforce? Does he understand the real cost to deploy, or th
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Successful team building
Team building is one of the most fraught responsibilities of a CEO. I remember the old days when corporate retreats involved Outward Bound programs with rope bridges and trust falls were all the rage. Now I love my staff, and if you ask them in front of m
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Is Salesforce still a leader in CRM?
In a recent report, we called out Salesforce for decreasing value and ultimately found that it was no longer a leader in the CRM market. The conclusion was that Salesforce customer satisfaction was on the decline and most organizations would be better ser
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