Operto

We're proud to share that Operto was named a finalist in the 2026 Skift IDEA Awards in the Best Use of AI category for our work with Operto ONE.Our entry, "The AI That Fights Predatory OTAs," was recognized alongside some of the travel industry's most inn

Self-check-in has made arrivals easier for everyone. Guests don't need to wait at a front desk, teams don't need to coordinate every arrival, and digital guest experiences and smart access can take someone from booking to front door with very little manua

A booking showing up as OTA revenue doesn't necessarily mean the OTA created the demand. Operto CEO Tim Major explains how predatory OTAs intercept high-intent guests - and why hotels may not see the full story in their booking reports.When a traveler dis

Ever wondered what actually shows up when a guest Googles your hotel? We've launched a new assessment that gives you a property-level look at how predatory OTAs are competing for your direct bookings, and what that activity could be costing you. In around

At Operto, we believe the best companies are built by people. Every product we launch, every customer we support, and every innovation we bring to the hospitality industry begins with the talented people behind it. That's why we're proud to announce that

Not every online travel agency is the same. For many hotels, OTAs (online travel agencies) are an essential part of their distribution strategy. Platforms like Expedia and Booking.com introduce travelers to properties they may never have otherwise discove

If you've searched for your hotel's name on Google and found GuestReservations.com appearing above, or alongside, your official website, you've probably asked yourself: "How do I get rid of GuestReservations.com?" You're not the only one. Many hotel opera

Every day, travelers search for your hotel because they've already decided they want to stay with you. Most hotel operators assume they know what those travelers see. In reality, they often don't. The Google search results you see from your office may not

Understanding predatory OTAs, OTA brand hijacking, and the hidden cost of diverted bookings. Imagine you've already chosen your hotel. You've compared locations, read the reviews, looked through the photos, and decided where you want to stay. The decision

Where should hotels start with AI? How are travelers discovering hotels today? And what does that mean for direct bookings? Here are three themes shaping the future of hospitality.