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Overview
Opinium is a London research agency founded in 2007 that runs opinion polling and brand research through its own panels and platform. Its political and consumer polls are widely cited in the British press and its analytics work supports corporate strategy clients. The company operates from London and New York.
News
Opinium x BRC: Retail Rundown - August 2026
Consumer confidence continues to strengthen, with optimism about the UK economy rising for the fifth consecutive month and reaching pre-Iran-conflict levels. Expectations for personal finances are also improving, and this growing optimism is beginning to
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Report
Account 2 Account Payments
Project details: An Opinium Thought leadership piece by Sarah Hawley and Tom Cox Based on a Nat Rep of 2,000 Fieldwork dates 16th June to 19th June Background & Context For more than a decade, Account-to-Account (A2A) payments have been portrayed as the n
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Report
Overheated Markets
Why Investors Are Rethinking the US and Technology For much of the past few years, the investment narrative has been dominated by one story: US markets, fuelled by the extraordinary growth of technology and artificial intelligence. Strong returns, record-
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Report
AI and Investing: Trust, Usage and Emerging Behaviours
How is AI being used in financial decision making? In partnership with The Investment Association, Opinium conducted a survey among UK investors to better understand how retail investors are using AI, and the role it plays in helping them make better, mor
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Opinium x BRC: Retail Rundown - July 2026
Consumer confidence continues to recover, with optimism about both the UK economy and personal finances improving for the fourth consecutive month. But while sentiment is strengthening, spending intentions are moving in the opposite direction. This month'
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Report
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Offices
Where the company hires and what each office is for
Cities
2
Hiring now
0
Countries
1
London
United Kingdom
HQ
York
United Kingdom
Regional office
New York, NY 10001
New York, NY 10001