Outfunnel

Pipedrive has acquired Outfunnel, an Estonian sales and marketing automation startup whose application is the highest-rated offering on the Pipedrive Marketplace. Financial terms of the transaction were not disclosed.

Modern revenue teams don't use one tool. They use five. Sometimes ten. The problem isn't the number of tools, it's whether they work together. We've recently added 2-way contact syncing integrations for monday.com and GetResponse. Now you can connect thes

Last year, we analyzed which marketing automation tools paying Outfunnel customers use with different CRMs. That dataset reflected long-term decisions: tools teams had already committed to and built processes around. This time, we looked earlier in the jo

If you're using Pipedrive, you know it's a great CRM for managing your sales pipeline and keeping your sales process clear. But when you want to add automation, add a specific marketing workflow, or just make the whole system run smoothly without manual h

Marketing and martech move fast. One minute everyone's obsessing over TikTok strategies, the next it's AI-generated everything. It's easy to get distracted by shiny new tools and trends, but the fundamentals still matter - probably more than ever. This is

If you've been following us for a while, you know we're big on tracking where our leads come from. It's not just a nerdy obsession-it helps us (and our users) double down on what's working, and rethink what's not. We regularly crunch the numbers from our

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Big news! Outfunnel now supports syncing all Klaviyo events to your CRM - not just email opens and clicks. This means you can now track meaningful lead engagement signals like: "Added product to cart" "Started checkout" "Viewed product" …and more. So if a