Overit

I spend a lot of time these days thinking about what AI is going to change in advertising. But lately, I've been thinking almost as much about what it might bring back. Is our increasingly digital, AI-generated world actually creating an opportunity for t

I spend a lot of time these days looking at the same question from different angles: Why does one company consistently show up in ChatGPT, Gemini, Google AI Overviews and other AI-generated answers, while another seemingly similar company does not? The an

From Broadcast to Connected TV: How Traditional Media Is Becoming More Measurable Connected TV advertising is helping redefine how brands approach media planning and measurement in 2026. For decades, broadcast television was the primary way to reach large

Most people who saw Zootopia 2, and helped push it past $1 billion at the global box office, would never guess that part of the film's character performances were created in Albany, New York. They definitely wouldn't guess it happened inside a former Goth

There's a tendency in social media marketing to chase the moment: The trend. The format. The algorithm. But every once in a while, something cuts through-not because it was engineered to perform, but because people decided it mattered. That's what happene

New research from University of Notre Dame marketing professor Shijie Lu finds that traditional methods of measuring the effectiveness of TV ads overestimate their impact by 55 percent. By combining massive datasets that track exactly what households watc

Lately, I've been thinking a lot about how people actually find brands now, because it's changed faster than most marketing playbooks have kept up with. Someone sees a company on Instagram or LinkedIn. Later, they Google them. Then maybe they watch a vide

CTV is the fastest-growing ad channel in the world. Read these CTV stats to get a better understanding of its growth, audience, and benefits.

On the SWAAY healthcare marketing podcast, Colin Hung opened with a question that made me laugh… and nod a little too hard: If every healthcare organization cares about patient experience, why is marketing still treated like the "print shop down the hall"