Pensa Systems
Artificial Intelligence · Consumer Goods
$25.7Mtotal raised · 3 rounds on record
$13.5Mlatest round · Venture round · Dec 2023 · 2 yr ago
1backers · Commerce Ventures
22team · US Form 5500 (plan participants) · Dec 2025 · -15% in a year
Overview
Pensa Systems helps CPG brands improve retail execution with real-time visibility and AI workflows, built on the World Model for Retail.
Funding and backers
Total raised
$25.7M
3 rounds on record
Latest round
$13.5M
Venture round · Dec 2023 · 2 yr ago
Team
22
US Form 5500 (plan participants) · Dec 2025 · -15% in a year
Backers
1
Commerce Ventures
The money's age
Long since its last round
34 months since the last round · not hiring
Momentum
15/100
in the news
Last sign of life
this month
a posting or a news item
The story so fareach stage dated by its source: the company's releases, the press, registers, filings
Dec 29, 2023
Raised a round Venture round $13.5M · SEC Form D
Aug 22, 2023
Board appointment Pensa Systems Adds James McCann to its Board of Directors · Financial Post
Nov 26, 2019
Raised a round Venture round $10M · RetailDive
May 22, 2018
Raised a round Seed $2.2M · PRNewswire
Funding rounds
| Round | Date | Amount | Investors | Source |
|---|---|---|---|---|
| Venture round | Dec 2023 | $13.5M | — | SEC Form D |
| Venture round | Nov 2019 | $10M | — | RetailDive |
| Seed | May 2018 | $2.2M | — | PRNewswire |
Registers and programsofficial lists and records that name the company
| Legal entity | Pensa Systems, Inc. | SEC Form D |
Founders and leadersfrom filings, registers and the company's site
Richard SchwartzExecutive Officer, DirectorSEC Form D
Rob SendersExecutive OfficerSEC Form D
Backed byfrom the funds' portfolios and accelerator catalogs
Investors in similar startupsfunds that back the companies most like this one
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Visa sponsorship
1 ▼ 50%
H-1B filings in 12 months
$93k
Median offered salary
0
Open roles in United States
Who they sponsor
Other computer occupations
1
In the register as Pensa Systems Inc., Austin, TX
Other sponsors in the same field
Verneek 
AdAdapted 
Vektor Medical 
Quadrant Technologies
Alert me
US Department of Labor · latest filing Jun 17, 2026 · Visa details by country
People
Richard Schwartz
Executive Officer, Director
Rob Senders
Executive Officer
Matt Nichols
Director
James McCann
Director
Chris Shonk
Director
Names and roles come from public filings, company registers and the company's own site. Is this you? Correct or remove · How we handle this data
Connections
List
Graph
Found in company registers, site code, DNS and hiring. Each connection shows how sure we are and the evidence, with its source and date.
Shared investors
Commerce VenturesVia a fund
Click a company to open it. Dashed lines are likely connections. The second step of the network is part of the Pro plan.
Owner
Same company
Same group
Likely
News
The AI Use Tax - Avoiding the Hidden Costs of Using AI for Physical Retail
One important consideration for using AI at retail is understanding how much of a tax gets charged just to unlock its benefits. The physical world, and the physical aisles and shelves of a retail store, need to be "seen" before AI can interpret, suggest,
Read more
Report
Future Retail Strategies Start with AI That Understands the Store
Two new patents, the physical retail evolution, and why a World Model (not a better camera) is the real unlock The most important shift coming to physical retail is not a new device or a new app. It is that the store itself is about to become understood.
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Report
Pensa Systems Announces Two New Patents to Ensure Trusted and Effective AI at Retail
Foundational AI patents deliver high-scale, high-trust automation that learns as it goes and hallucinates less
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Report
Pensa Systems Announces Two New Patents to Ensure Trusted and Effective AI at Retail
GlobeNewswire Press Release.
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Report
Building AI That Understands Physical Retail
Retail AI hallucinates when it lacks commercial context. Pensa built a World Model for Retail that reasons about gaps, promotions, and revenue (not just SKUs). The Rules of Retail There is a display at the end of aisle seven in a grocery somewhere right n
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Report
The Vigilance Decrement and Mustard Jar Problem: How AI is Helping
A very large percentage of time and precious concentration for workers in retail grocery aisles is spent picking up jars of mustard and the like to scan bar codes. It is not glamorous work. And it is the kind of work the industry has tried to streamline f
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Report
AI is Here to Help. But Who's in Control?
Before we let AI take over missiles, I'd rather we figure out how it should restock ketchup. Most concern of AI taking control over "making the decision" is about matters of life and death. Targeting weapons, deciding which way a car should swerve to avoi
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Report
Pensa Earns Fourth Retail Technology Breakthrough Award
Pensa has been recognized by RetailTech Breakthrough in its 2026 awards program. This is the fourth time Pensa has earned a RetailTech Breakthrough Award, which is a reflection of the continued momentum behind our platform and the growing role of AI in mo
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Report
Pensa Systems Expands Its AI Platform Beyond the Shelf to Cover All of Retail
Fast AI Capture & Unique Retail Understanding Now Extend to Every Store Format and Back Room
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Report
Pensa Systems Expands Its AI Platform Beyond the Shelf to Cover All of Retail
Fast AI Capture & Unique Retail Understanding Now Extend to Every Store Format and Back RoomAUSTIN, Texas, April 14, 2026 (GLOBE NEWSWIRE) -- Pensa Systems, the industry's first scalable Vision AI solution for shelf planning and in-store execution, today
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Offices
Where the company hires and what each office is for
Cities
1
Hiring now
0
Countries
1
Austin
United States
HQ
10-50 est. staff