Pixability

Starting August 24, Google announced that it is now counting a YouTube channel's video views differently. A view will be counted the moment a channel's video starts playing across all formats: long-form, live, and Shorts. This system has already been true

Your YouTube campaign is pacing perfectly: strong view-through rate, efficient CPMs, on-target delivery. Then someone in a budget review asks the question the dashboard can't answer: did anyone actually notice your brand? Impressions and clicks tell you w

I recently searched Google for "best golf glove for grip" and "best putters for mid handicappers." In both cases, Google's AI overview pulled YouTube videos directly into the answer. Not from the golf brands. Not from retailers. From independent creators

This Juneteenth, we're honored to feature Lamonte Goode, creator and founder of CYBERYOGA, a channel that blends movement, mindfulness, strength, and spirituality into an immersive wellness experience. As part of Pixability's Inclusive Media Initiative (I

Welcome back to Pixability's TL;DR, where we give you the down and dirty on all things YouTube advertising, all in under two minutes. Today, we're talking about why brands need a 360 YouTube strategy. Because spoiler alert: YouTube is no longer just a pla

TL;DR: YouTube Partnerships Hub is a tool within Google Ads that helps advertisers find creator videos mentioning their brand or products, and request to use them in their YouTube ad campaigns. YouTube Partnerships Hub traditional creator sponsorships. In

If you were watching YouTube's 2026 Brandcast upfront and waiting for them to humbly pitch their place alongside linear TV - you waited in vain. YouTube CEO Neal Mohan opened with "Welcome to the YouTube era," and the platform spent the rest of the evenin

Most marketers know CPM.Fewer understand what it means on YouTube specifically. TL;DR: YouTube CPM measures cost of visibility across video placements It reflects audience competition, targeting, and YouTube inventory access Higher CPM worse performance,

Where creativity, culture, and identity come together: An interview with Rhea Mallari aka @Rheawind. At Pixability, supporting diverse voices is central to our mission through the Inclusive Media Initiative (IMI), a program designed to help brands invest

As generative AI accelerates, one issue is rising fast across digital platforms: deepfakes. AI tools can now create highly realistic videos of public figures, creators, and brands, often without their knowledge. That raises serious questions about platfor