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The independent source for programmatic advertising and ad tech intelligence. Covering DSPs, SSPs, retail media, CTV, and digital marketing policy — for practitioners who need to stay ahead.

News

Blog 3 months ago
The remit keeps widening, and so does the glossary
Sixteen terms, four groups of four. Two of these groups pull hard at each other, and the sort that looks obvious is the one that costs a mistake. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.
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Blog 3 months ago
A Twitch lawsuit puts a price on the creator work that trains AI models
A Connecticut streamer accuses Twitch and Amazon of training the Nova Reel video model on two years of creator work without consent, disclosure or payment. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest market
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Blog 3 months ago
Ireland gains 17.1bn dollars in Apple tax after state aid escrow release
Filing shows 213.6bn dollars of revenue booked through Irish entities, 43.6% of the group total, and 5,575 staff there. Where do the next EU disclosures land? Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest mar
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Blog 3 months ago
Cloudflare blocks opaque AI crawlers from sites that disallow training
Bot Preference Sync rewrites robots.txt from dashboard settings on every plan, free to Enterprise. Ad-funded domains now default to disallowing AI training. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marke
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Blog 3 months ago
Apple pulled App Store ads that had served 12.3 million impressions
Ad review decisions stay with humans. 687 moderators now cover 153 million EU recipients, and termination is near-final: 8 reversals from 370 account appeals. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest mar
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Blog 3 months ago
Twitch and Amazon sued over 2 years of undisclosed AI training
Filed August 20 in San Francisco, the complaint says Twitch rewrote its content license on the day the opt-out shipped. Does a default setting mean consent? Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marke
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Blog 3 months ago
ChatGPT and Gemini miss 85.6% of Bali's 4,776 audited food venues
Owning a website raised entry odds 1.92x for venues; star rating showed no effect at all. Four systems also named 14 closed businesses 93 times in 2,208 runs. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest mar
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Blog 3 months ago
Explaining audio fingerprinting
Audio fingerprinting identifies a device by measuring how it processes a generated tone, yielding a stable identifier that needs no cookie and no microphone. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest mark
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Blog 3 months ago
Hidden AliExpress audio tracking
Scripts run on the homepage before any login, and blocking them leaves the site working. That weakens the strictly necessary exemption. Who is liable in the EU? Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest m
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Blog 3 months ago
Explaining Possum
Possum is the industry name for Google's unconfirmed September 2016 local search update, which reworked the filter deciding which listings reach local packs. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest mark
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