PR By The Book

How to Build a Media Wish List with Reach and Relevance SHARE Learn how to build a strategic media wish list that balances reach and relevance to connect your book with the right audiences and opportunities. Book publicity is storytelling-knowing which au

Mouth taping is meant to help you sleep by forcing you to breathe through your nose. Here, experts explain whether the controversial trend really works.

The Ideal Book Publicity Timeline: When to Start and What to Expect SHARE Master the ideal book publicity timeline. Learn when to launch your campaign and build majo media buzz before, during, and after your book release. The strongest publicity campaigns

From Heartfelt to Hilarious: Memoirs We Love SHARE August 31 was We Love Memoirs Day, offering the perfect reason to dive into compelling, honest-and sometimes, hilarious-memoirs. Some memoirs transport you into worlds you never expected to find so fascin

Author Interview: Mitchell Levy on Building an Author Career That Lasts SHARE Marika Flatt sits down with Dr. Mitchell Levy, executive coach, author of Executive Abundance, and a longtime friend and colleague of PR by the Book (Mitchell was also an early

How to Get Companies to Buy Your Book in Bulk SHARE A foundational question authors ask is, How do I get my book into the hands of more readers? The answer rarely lies in a single marketing tactic. Successful book promotion is usually the result of multip

Unsolicited Emails? Watch for These Red Flags SHARE More and more authors are receiving emails claiming to represent radio stations, television programs, podcasts, media outlets, book clubs, and marketing and promotional services. These messages often pro

How to Build an Author Website That Attracts and Retains Readers SHARE There are countless marketing strategies to help build your audience as an author. But beyond a 15-second TikTok or an interview where you have limited control over the questions asked

How to Build an Email List in 10 Easy Steps SHARE An email list is a great way to build authentic relationships with your readers. Through an email list you can share updates, promote your book, or give sneak peeks to excite your readers. You can use thes

Author Interview: Chad Boudreaux on Building a Long-Term Book Publicity Strategy SHARE What does long-term book publicity really look like? In this candid conversation, Marika Flatt sits down with author Chad Boudreaux, one of PR by the Book's longest-run