Productidentity
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Overview
Exploring identities through design. Click to read Product Identity, by Itay Dreyfus, a Substack publication with hundreds of subscribers.
News
Annoucning Niche design: The Creative Practice
Niche design isn't connected to Publishers Marketplace in any wayThis year I've been dedicating myself to the creative process.To me, the creative process isn't just about the process per se. It's not just about the ideas, the work, and its outcomes. It's
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Detach from your work to make it work
This is my first essay from a series about the creative process, which will be published in the upcoming Niche design issue.When my wife and I decided to get married in the spring of 2024, we knew we wouldn't do it traditionally. Not for religious or spir
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Growth pains
This piece was originally published in Niche design vol.1, my self-published print magazine exploring where design flourishes in an age of sameness.You can read the magazine version here:Growth pains / On scale (pp. 39-40)487KB PDF fileDownloadDownloadThe
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The Venn of my process
I'm writing this as I'm still trying to figure things out.I've been quite skeptical about this whole AI era, particularly in the context of design tools. I mean, the whole prompt-to-app shabang hasn't made a strong impression on me. But it made it clear-t
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A small ask, and an open invitation
This is a rare, somewhat commercial-ish post. I don't usually do this kind of thing (sending unlisted, direct posts), but I figured that for at least some of you, it might be relevant. If you really find it unnecessary, feel free to let me know.So, two th
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