Psympl
Market Research · Financial Services
$350ktotal raised · 2 rounds on record
$100klatest round · Convertible Note · Jul 2026 · 3 mo ago
10+team · employees, estimated range
2024founded
Overview
Consumer psychology is the foundation for Psympl’s unique approach to creating and producing persuasive personalization. Psychographics, which pertain to people’s attitudes, values, priorities, and personalities, is a key ingredient in Psympl.
Funding and backers
Total raised
$350k
2 rounds on record
Latest round
$100k
Convertible Note · Jul 2026 · 3 mo ago
Team
11-50
employees, estimated range
The money's age
Fresh money
3 months since the last round · not hiring
Momentum
35/100
in the news, fresh money
Last sign of life
this month
a posting or a news item
The story so fareach stage dated by its source: the company's releases, the press, registers, filings
Jul 22
Raised a round Convertible Note $100k · SEC Form D
Jul 14
Certified Psympl Achieves SOC 2 Type II Attestation Across All Five Trust Services Criteria · YahooFinance
Jun 18
Recognition Psympl Named Honoree in Fast Company's 2026 World Changing Ideas Awards · streetinsider.com
May 26
New executive Psympl Appoints Veteran SaaS Finance Executive Allan Wallander as Chief Financial Officer · morningstar.com
Mar 11, 2025
Raised a round Convertible Note $250k · SEC Form D
2024
Founded
Funding rounds
| Round | Date | Amount | Investors | Source |
|---|---|---|---|---|
| Convertible Note | Jul 2026 | $100k | — | SEC Form D |
| Convertible Note | Mar 2025 | $250k | — | SEC Form D |
Registers and programsofficial lists and records that name the company
| Legal entity | Psympl Inc. | SEC Form D |
Founders and leadersfrom filings, registers and the company's site
Randall MullinsExecutive Officer, DirectorSEC Form D
Brent WalkerExecutive Officer, DirectorSEC Form D
Deep AnandraoExecutive OfficerSEC Form D
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People
Randall Mullins
Executive Officer, Director
Brent Walker
Executive Officer, Director
Deep Anandrao
Executive Officer
James Albertson
Director
Names and roles come from public filings, company registers and the company's own site. Is this you? Correct or remove · How we handle this data
News
FreeStar Financial Credit Union generates $1.2 million in new deposits in 30 days with Psympl and Experian
NEW YORK, September 22, 2026--FreeStar Financial Credit Union generated $1.2M in new deposits in 30 days using Psympl Psychographic AI and Experian consumer intelligence.
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Report
Psympl Achieves SOC 2 Type II Attestation Across All Five Trust Services Criteria
Psympl, the Motivation Intelligence Layer and Psychographic AI platform built for consumer financial services, today announced it has successfully completed its SOC 2 Type II examination with a clean opinion from independent auditor ACCORP Partners CPA LL
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Report
Report
Report
Psympl Releases Executive Whitepaper on the $124 Trillion Great Wealth Transfer, Calling Psychographics the Missing Link to Protecting and Growing AUM
/PRNewswire/ -- Psympl, a psychographic intelligence platform purpose-built for financial services, today released a new executive whitepaper, The $124...
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Report
Psympl Releases Executive Whitepaper on the $124 Trillion Great Wealth Transfer, Calling Psychographics the Missing Link to Protecting and Growing AUM
Read more
Report
Psympl Expands Psychographic AI-Driven Personalization into Banking and Credit Unions Through Partnership with MarketMatch
Psympl, the Psychographic AI platform purpose-built for hyper-personalized engagement in consumer financial services, today announced its entry into the banking and credit union market through a strategic partnership with MarketMatch, a leading digital ma
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Report
New Psympl Financial Market Research Reveals Differences in Consumer Financial Decision-Making Using Psychographics
/PRNewswire/ -- The financial services industry is experiencing a transformation, thanks to a recent study by Psympl, conducted in partnership with Ipsos. This...
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Report
Psympl Pioneers "Psychographic AI" to Revolutionize Personalized Marketing
/PRNewswire/ -- Psympl (pronounced Simple) is proud to announce the official launch of its revolutionary marketing platform powered by "Psychographic AI." This...
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Report
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Offices
Where the company hires and what each office is for
Cities
2
Hiring now
0
Countries
1
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Headquarters
Builds here
Office with open vacancies
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Covington
United States
HQ
New York
United States
Regional office
Location
16 Madison Sq W, Fl 12, New York, NY 10010