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Overview
Bridge AI and UX to Build Better Products. Real users. Real feedback. Real-time decisions.
News
Three Ways the Auto Industry Can Leverage Generative AI
For most consumers, buying a vehicle is one of the largest purchasing decisions they will make, second only to homeownership.
This kind of expensive, long-lasting decision is often emotional, and, at least in the consumer's m
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AI Tube: Watch where platforms win, or lose
As part of AIQ's effort to compile a comprehensive overview of users' real-time experiences across various AI platforms, this selection of videos captures real prompts and user reactions. Our AIQ database of thousands of videos is growing mont
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AI: A Useful Travel Agent
Travel and trip planning is seen as a natural use case for AI platforms. In the planning stage, consumers are making large considered purchases and need to compare and weigh different options with a number of variables.
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Is GPT-4 worth the extra cost?
Open AI has a freemium model whereby GPT-3.5 is free and GPT-4 ("Plus") is not. Understandably, there are questions about whether GPT-4 is worth the cost. Is it better? How much better?
One simple answer is: GPT-4
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Top topics: travel and trip planning videos
In AIQ, one component of the research design that we call "self-directed" is to let users decide what they want to do on an assigned AI platform. While the topics and interests they chose vary, overall we see certain topics and use cases emerg
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