Robot Creative

If you're a small business looking for strategies to increase revenue, don't focus entirely on new business and overlook your existing customers. You can usually find a goldmine of opportunity within the customer base you already have using a few common c

AI design tools are everywhere right now, and if your team isn't already using them, someone is probably asking why not. As a business owner, the question isn't whether to use AI in your design and marketing. That decision has largely been made for you. T

Posting is the most visible part of social media. It is not the most important part. Here is something I tell business owners all the time about social media team management, and it usually surprises them: posting content is actually the least strategic p

You've built a business worth growing. Marketing needs to be part of that, and you're trying to figure out the right way to get there. Maybe you've worked with an ad agency before, or you're considering it. Maybe someone has mentioned a fractional CMO (Ch

If you run your business on the Entrepreneurial Operating System (EOS), you already understand the discipline of setting a one-year plan. You define your priorities, set your rocks and build the structure to hold your team accountable. This is great on pa

If you have a team that handles social for your business, you are probably counting on them to keep an eye on social media trends. Even though you "have people for that", there are a few shifts that have changed what good social media looks like for your

Search behavior has already shifted, largely driven by how AI search is changing the game. Your customers are still using Google, but they are also asking questions in tools like ChatGPT, searching within YouTube and using social platforms to gather infor

There are four generations in the workplace. They all use different channels, engage with media differently, use very different forms of language, and respond to messaging in very different ways. You may be feeling this already. Are you seeing diminishing

Should a small business outsource their social media to an agency, or should they have an internal team manage it? I have some strong opinions here, but what might surprise you is how I would divide the labor to help you get the most effective results for