Search Engine Roundtable

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has amended its lawsuit against SerpApi...

With Google migrating Local Service Ads to the main Google Ads platform, Google is already preparing new Google Ads help documents with more details about the change. A new document named About Local customer optimization within Performance Max campaign f

After Google's lawsuit against SerpAPI, the Google Search scraper tool, was dismissed a month ago, Google has decided to amend the complaint. Google filed the amendment on August 10, 2026 as an "Amended Complaint." Google is now taking an approach around

This week, we covered two unconfirmed Google search ranking updates, one mid-week and one over the weekend - some were pretty big. Google said Reddit gets no special preference in its search rankings or AI results. Google Search Console can indeed show AI

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Google is testing AI-generated snippets on Google Shopping ads. Almost half of all search results on Google sh

Last December, Google sued SerpApi over scraping its search results, and now a court has granted SerpApi's motion to dismiss the case. U.S. District Judge Yvonne Gonzalez Rogers dismissed these claims with leave to amend, giving Google 21 days to refile i

Bruce Clay, known as the Father of SEO, passed away in late May. Bruce Clay started his company before there was even an SEO industry and is known for helping it become a true professional industry. I never met an individual who has contributed more to th

There is a Google patent named AI-generated content page tailored to a specific user. It describes the use of AI to create custom landing pages and when a user performs a search, Google Search sends the user to the AI-generated page instead of the page on

Adam Wathan the creator of Tailwind CSS posted that he had to let go of 75% of his engineering team because of AI. He said traffic to the Tailwind help documentation is down 40% and that is where most people learn about his solution and then buy commercia

A report from The Information outlined a number of avenues OpenAI is looking at for ad formats in ChatGPT. The main one that is reportedly being thrown around at the AI company is to show sponsored content within the AI responses given by ChatGPT.