soona
E-commerce Marketing · Photography
$56.2Mtotal raised · 8 rounds on record
$3.1Mlatest round · Convertible Note · Nov 2024 · 23 mo ago
4backers · Endeavor, Techstars
84team · US Form 5500 (plan participants) · Dec 2024
Overview
Create, manage, and optimize product content for all your listings and channels. 20k+ brands trust soona for product photos, UGC, and edits, from mom-and-pops to names you know.
Key facts
These are the key facts about soona on Alion as of Nov 13, 2026. soona is headquartered in Denver, United States. It was founded in 2019. It has raised $56.2M in 8 funding rounds. The latest round is Convertible Note of $3.1M, announced in 2024.
- Headquarters
- Denver, United StatesAlion company profile, updated Nov 13, 2026
- Founded
- 2019Alion company profile, updated Nov 13, 2026
- Employees
- 10+Alion company profile, an estimated range
- Total raised
- $56.2MSum of 8 equity rounds Alion knows
- Latest round
- Convertible Note · $3.1M · Nov 22, 2024SEC Form D filing · sec.gov
Official records
Funding and backers
Total raised
$56.2M
8 rounds on record
Latest round
$3.1M
Convertible Note · Nov 2024 · 23 mo ago
Team
84
US Form 5500 (plan participants) · Dec 2024
Backers
4
Endeavor, Techstars
The money's age
Due for its next round
23 months since the last round · not hiring
Momentum
0/100
no fresh signals
Last sign of life
1 mo ago
a posting or a news item
The story so fareach stage dated by its source: the company's releases, the press, registers, filings
Nov 22, 2024
Raised a round Convertible Note $3.1M · SEC Form D
Jun 22, 2023
Raised a round Venture round $2.6M · SEC Form D
Jan 24, 2022
Raised a round Series B $35M · TechCrunch
Mar 29, 2021
Raised a round Series A $10.6M · SEC Form D
Jan 23, 2020
Raised a round Venture round $3.4M · SEC Form D
May 14, 2019
Raised a round Venture round $1.2M · SEC Form D
Feb 8, 2019
Raised a round Convertible Note $35k · SEC Form D
Feb 1, 2019
Raised a round Convertible Note $230k · SEC Form D
2019
Founded
Tractionpublic signals, read monthly
Web presence
top 0.03%
of 133.2M domains by links, Common Crawl
Hacker News stories
1
best: 1 points
Funding rounds
| Round | Date | Amount | Investors | Source |
|---|---|---|---|---|
| Convertible Note | Nov 2024 | $3.1M | — | SEC Form D |
| Venture round | Jun 2023 | $2.6M | — | SEC Form D |
| Series B | Jan 2022 | $35M | — | TechCrunch |
| Series A | Mar 2021 | $10.6M | — | SEC Form D |
| Venture round | Jan 2020 | $3.4M | — | SEC Form D |
| Venture round | May 2019 | $1.2M | — | SEC Form D |
| Convertible Note | Feb 2019 | $35k | — | SEC Form D |
| Convertible Note | Feb 2019 | $230k | — | SEC Form D |
Registers and programsofficial lists and records that name the company
| Legal entity | Soona Co. | SEC Form D |
Founders and leadersfrom filings, registers and the company's site
Hayley AndersonExecutive Officer, DirectorSEC Form D
Elizabeth GiorgiExecutive Officer, DirectorSEC Form D
Backed byfrom the funds' portfolios and accelerator catalogs
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Visa sponsorship
0
H-1B filings in 12 months
0
Open roles in United States
In the register as Soona Co, Denver, CO
Other sponsors in the same field
Rokt 
Pattern 
Attentive 
dentsu
Alert me
US Department of Labor · latest filing Jul 1, 2024 · Visa details by country
Growth
Hiring Momentum
24/100
Hiring freeze
Open positions
0
0 opened / 0 closed in 30 days
Median time-to-fill
50 days
faster than 27% of the market
ATS activity
Every ~1 days
Today
Hiring Dynamics
0%
Hiring Focus
The percentage next to each role is its share of the company's job openings over the last 90 days; the arrow shows the shift versus the previous period.
Marketing
100% ▼
Financials
Total raised
$56.2M
Latest round
Convertible Note
Funding rounds
8
Funding rounds
| Round | Announced | Amount | |
|---|---|---|---|
| Convertible Note | 2024 | $3.1M | Details |
| Venture - Series Unknown | 2023 | $2.6M | Details |
| Series B | 2022 | $35M | Details |
| Series A | 2021 | $10.6M | Details |
| Venture - Series Unknown | 2020 | $3.4M | Details |
| Venture - Series Unknown | 2019 | $1.2M | Details |
| Convertible Note | 2019 | $35k | Details |
| Convertible Note | 2019 | $230k | Details |
People
Hayley Anderson
Executive Officer, Director
Elizabeth Giorgi
Executive Officer, Director
Thad Reeves
Director
Nathaniel Zola
Director
Rebecca Kaden
Director
Scott Friend
Director
Ed Hallen
Director
Lee Mayer
Director
Names and roles come from public filings, company registers and the company's own site. Is this you? Correct or remove · How we handle this data
Connections
List
Graph
Found in company registers, site code, DNS and hiring. Each connection shows how sure we are and the evidence, with its source and date.
Shared investors
IrishAngelsVia a fund
Union Square VenturesVia a fund
EndeavorVia a fund
1353 portfolio companies
TechstarsVia a fund
4368 portfolio companies
Click a company to open it. Dashed lines are likely connections. The second step of the network is part of the Pro plan.
Owner
Same company
Same group
Likely
Shared investors
News
Soona, a virtual photo shoot platform for e-commerce, raises $35 million Series B
Alongside the dramatic growth in e-commerce, in part fueled by the pandemic, there's also increased demand for services that can help merchants more
Read more
Report
Offices
Where the company hires and what each office is for
Cities
3
Hiring now
0
Countries
1
Loading the map
Headquarters
Builds here
Office with open vacancies
No open vacancies right now Tap a pin for the office
Denver
United States
HQ
denver
1235 S Broadway Denver, CO 80210
Austin
United States
Regional office
austin
1 posted in 90 days 10-50 est. staff
2301 E Riverside Dr Bldg A-300 Austin, TX 78741
Minneapolis
United States
Regional office
minneapolis
1621 E Hennepin Ave Suite 105 Minneapolis, MN 55414
How to cite this page
Alion, "soona: key facts", as of Nov 13, 2026. https://alion.io/company/soona
These figures are published under a free licence. You may reuse them, including commercially, as long as you credit Alion and link back to this page. CC BY-SA 4.0