SoPost

SoPost and BLP (Northern) have been named finalists for the Shipper/Partner Company of the Year award at this year's MultiModal Awards. Held annually, these awards are a primary benchmark for the UK and Ireland's logistics and supply chain sectors, and, a

Consumer trust is at an all time low, while beauty brands are seeing marketing budgets being squeezed. Yet, the focus remains on awareness-led marketing. As of 2026, 87% of consumers refuse to buy a product without physical proof of its efficacy, meaning

Traditionally, the fragrance industry has relied on a top-heavy marketing funnel: pour budget into high gloss social impressions, celebrity-led creative and programmatic display to drive awareness - and sales would follow shortly after. However, in 2026,

'Perhaps' is an expensive word in the beauty industry. Perhaps a consumer liked a sample. Perhaps they noticed an ad. Perhaps they'll remember to look for a product when they're next in store. It's uncertainty that brand leaders have lived with for decade

February has seen huge strides in the beauty and CPG industries. The emergence of agentic commerce, a decisive move towards radical, science-backed efficacy and clinical transparency, as well as the maturation of the clean beauty narrative is taking shape

The fragrance industry gathered in early February to decode the evolving habits of the next generation of consumers. It's now clear to the industry that marketing to Gen Z and Gen Alpha requires a departure from the traditional legacy-first model. On Febr

This mother's day, bypass rising ad costs with digital product sampling. Find out how get one, gift one campaigns transform ROI.

Marketing budgets are under increasingly intense pressure to deliver immediate returns. Yet, the industry approach to brand growth strategy still relies on heavy delays. For decades, marketing departments have prioritized digital visibility, operating on

As January 2026 draws to a close, the global beauty and FMCG sectors have transitioned from a period of volatile recovery into what is fast becoming known as the strategic super cycle. This phenomenon is a structural realignment, seeing massive capital in

Digital advertising has hit a wall. Not only is it unable to track consumers across platforms, it has also been facing increased diminishing returns of traditional top-of-funnel awareness spend for years. In 2026, marketing teams have largely accepted tha