SUGAR Cosmetics
sugarcosmetics.com
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SUGAR Cosmetics' Naveen Murali on how Qcom, creators, and experiences reshape festive marketing
From quick-commerce availability to creator trust and offline experiences, SUGAR is reworking its festive approach around how consumers discover and buy beauty.
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Sugar Cosmetics' 80% Valuation Crash Exposes The Brutal Truth About Indian Beauty Unit Economics
Sugar Cosmetics' recent funding round at a sharply reduced valuation offers a clear window into the structural pressures facing India's beauty and personal
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Sugar Cosmetics revenue falls 20 per cent as losses widen
FY25 revenue drops to Rs 404 crore as valuation reportedly plunges to Rs 500-600 crore
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Sugar Cosmetics Faces 80% Valuation Fall, Know- What Went Wrong?
Sugar Cosmetics may raise Rs 140-150 crore at a Rs 500-600 crore valuation after revenue fell, marking an 80 percent drop from its 2022 peak and raising questions about D2C expansion overall.
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Behind Sugar Cosmetics down round: valuation to crash 80% in A91 bailout
Sugar Cosmetics is raising fresh capital from existing investor A91 Partners at a valuation more than 80% below its peak. The funding comes as the D2C beauty brand battles mounting losses, falling revenues and the challenges of aggressive offline expansio
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SUGAR Cosmetics' FY22 Loss Jumps 255% To INR 75 Cr As Expenses Double
Led by a 2.8X surge in advertising and promotional expenses to INR 96.6 Cr, SUGAR Cosmetics' total expenses increased to INR 298.1 Cr
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