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Overview
Home of the Premiere Healthcare Marketing Community. Amazing content, resources and advice for health IT and healthcare marketing professionals.
News
Alex Ferraro on Fractional Marketing, Community, and Building a Healthcare Marketing Career
Making the leap from an in-house marketing leader to a fractional executive is a big decision, especially in today's healthcare landscape. For Alex Ferraro, founder of ABF Marketing and Swaay.Health's 2026 Community Member of the Year, the move was fueled
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Before You Launch Another Campaign, Refine Your Narrative
The following is a guest article from Julie Revelant, freelance brand strategist. In my discussions with healthcare technology companies, there's a common theme on repeat: sales are getting harder to come by. One company explained that search visibility h
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Building Sovyn: How KNB and Roketto United Their Agencies From Day One
Bringing two agencies together usually results in operational chaos. The leadership team at KNB Communications and Roketto prioritized cultural alignment and employee job security over sudden workflow changes when merging to create Sovyn. Discover their s
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Top Healthcare Marketing Articles - July 2026
Want to know what the most popular stories, topics, and issues are for healthcare marketers? So do we! Here are the top articles healthcare marketing articles from July 2026 at Swaay.Health! Beyond Next Best Action: Orchestrating Meaningful HCP Experience
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Top Healthcare Marketing Videos - July 2026
Want to know what the most popular interviews, topics, and videos are for healthcare marketers? So do we! Here are the top healthcare marketing videos from July 2026 by Swaay.Health! Don't forget to subscribe to our YouTube Channel so you never miss a vid
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