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Making the leap from an in-house marketing leader to a fractional executive is a big decision, especially in today's healthcare landscape. For Alex Ferraro, founder of ABF Marketing and Swaay.Health's 2026 Community Member of the Year, the move was fueled

The following is a guest article from Julie Revelant, freelance brand strategist. In my discussions with healthcare technology companies, there's a common theme on repeat: sales are getting harder to come by. One company explained that search visibility h

Bringing two agencies together usually results in operational chaos. The leadership team at KNB Communications and Roketto prioritized cultural alignment and employee job security over sudden workflow changes when merging to create Sovyn. Discover their s

Want to know what the most popular stories, topics, and issues are for healthcare marketers? So do we! Here are the top articles healthcare marketing articles from July 2026 at Swaay.Health! Beyond Next Best Action: Orchestrating Meaningful HCP Experience

Want to know what the most popular interviews, topics, and videos are for healthcare marketers? So do we! Here are the top healthcare marketing videos from July 2026 by Swaay.Health! Don't forget to subscribe to our YouTube Channel so you never miss a vid

Here are the new healthcare marketing jobs for the week of August 6, 2026 Senior Marketing Business Partner (Reno, NV) - Renown Health Sr Director, AONL Marketing Strategy (Chicago, IL) - American Hospital Association Lead Strategist, Brand Strategy (New

Every few months, someone declares social media "dead." Engagement is down. Algorithms have changed. Organic reach isn't what it used to be. AI-generated content is flooding feeds, making it harder than ever to stand out. So we asked our healthcare market

Every month Swaay.Health is honored to a spotlight on healthcare marketing, PR, communications, and patient experience professionals who were promoted, landed new jobs, won awards or received recognition. We also highlight agencies and organizations that

The following is a guest article by Jennifer Flynn, Vice President of Risk Management for Healthcare Providers Service Organization (HPSO) in the Healthcare Division of Aon's Affinity Insurance Services, Inc. Social media often encourages the sharing of p

Here are the new healthcare marketing jobs for the week of July 30, 2026 Podcast Co-Host & Content Presenter (Sydney, New South Wales, Australia) - Talking HealthTech Director, Marketing - Corewell Health (Southfield, Michigan, USA) - Corewell Health Seni