Tastewise

A flavor can move from a niche recipe feed to a national menu inside two quarters. Your evidence for it moves slower. A category team pulls a survey deck, a menu scrape, a retail report and a social export, then spends weeks reconciling four different def

The maple syrup vs honey question usually gets answered with a nutrition label. US menu data answers it differently. Honey appears at nearly 1 in 2 US restaurant locations (49%), while maple syrup appears at nearly 1 in 7 (14%). Agave sits at 3.7%. For a

F&B insights are essential for food and beverage businesses to understand their customers' needs and wants. With the rise of data analytics and technology, there has been an increase in the collection and analysis of customer data. However, having a large

A focus group tells you what twelve people remembered about a drink last month. A survey report lands on your desk six weeks after fieldwork closed. In that window a flavor can move from a handful of cafe menus to almost 390,000 menu items, which is exact

Most new food and drink products fail, and the reason is rarely the recipe. Marketing researcher Inez Blackburn studied new product introductions in US retail grocery and split the failure rate by company size. The top 20 food companies failed 24 percent

Most food and beverage concepts do not survive contact with the shelf. Only 25% of new brands and disruptive launches from large CPG companies are still on shelf four years later, according to McKinsey packaged-food analysis cited by FoodNavigator. That g

The couscous vs quinoa question reads like a nutrition debate. On US menus it has already been settled. Quinoa appears on 3.49% of US operator menus and couscous on 0.56%, a gap of more than six times, across the Tastewise US foodservice panel for the yea

Consumer research companies exist to tell you what shoppers will buy next. The difficulty is timing. A quarterly reporting cycle describes a flavor that peaked two quarters ago, and your innovation team ends up building against demand that has already mov

Across the Tastewise US consumer panel, interest in breakfast smoothies fell almost 20% over the past twelve months. Interest in cottage cheese inside those same smoothies rose almost 63%. A retail media campaign bidding on the category term was paying mo

Most CPG innovation budgets are spent on what people say they will buy. A panel of 300 recruited respondents rates a concept board, the scores come back positive, and a team commits to tooling, co-packing and slotting fees on the strength of a stated inte