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Overview

A short documentary about A/B testing, algorithmic optimization, and the small act of ignoring both. In 2009, a Google designer quit over forty-one shades of blue. The machine was making his decisions — and it was often right.

News

News blog.terrygodier.com 22 days ago
Mea Culpa - Dark Hours
Terry Godier
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Blog 2 months ago
The Winning Variant
A short documentary about A/B testing, algorithmic optimization, and the small act of ignoring both. In 2009, a Google designer quit over forty-one shades of blue. The machine was making his decisions - and it was often right. About what it means to make
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Blog 2 months ago
A Room You Can't See
A short documentary about music formats, streaming, and the quiet thing that disappeared when your library became endless. Oh, and a musician (me!) trying to work out whether the music changed, or I did.
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Blog 3 months ago
The Boring Internet
The internet you grew up on isn't dying. A commercial veneer glued on top of it is. A visual essay about the protocols, federations, and quiet machinery underneath everything you actually use - and why the boring parts are the parts that survive.
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