The Hoffman Agency

Where do I even start? I have so many amazing things to say about Hoffman. Starting with the people: From the moment I arrived in the Boston office, I was welcomed with open arms, coffees and happy hours. I truly felt wanted, like everyone was excited for

In the previous article in this series, we argued that technology has an opinion crisis. Too many brands communicate relentlessly without offering a distinctive point of view about where their industries are heading or why it matters. Having an opinion is

At 8 years old, circa 2012, I downloaded Instagram and created a profile. At the time, Instagram was fairly new, and concerns about children on social media had not reached my family yet. Naturally, I made the obvious choice any 8-year-old would make: ded

How tech leaders turn policy friction and geopolitical shifts into strategic advantage The New Executive Reality Five years ago, your board asked one fundamental question: "How fast can we scale this product into new markets?" Today, the conversation soun

The pressure was on more than ever. With the clock winding down on my senior year at Boston University, every day and LinkedIn message counted. Applications and networking felt like throwing things at a wall, just hoping something would stick. At BU, I st

Returning to Silicon Valley after graduating with a degree in creative writing seemed intimidating, so I took a job with the Disney College Program (DCP) in Orlando instead. Working in the most-visited theme park in the world taught me a lot about leaders

Growing up, my parents had one rule that saved me more times than I could count. If I did something I wasn't supposed to, all I had to do was spin it into a good story with a positive message, and I was off the hook. Safe to say, I got pretty good at stor

Two weeks ago, my roommates and I were getting ready for one of the biggest milestones of our lives: college graduation. We blasted music and talked about how the past four years had flown by faster than we could blink. In the middle of it all, I realized

For an industry that produces endless content, tech is strangely short on opinion. We're not talking about commentary or product messaging dressed up as insight. We mean a real point of view - the kind that interprets what is happening, makes a call on wh

As second-semester senior year crept in, the question "What are you doing post-grad?" became impossible to escape. I graduated from San Diego State University with a degree in business marketing - my background was in traditional consumer PR and in-house