The Paperclip by eesel

While our intuition suggests that good product is created, the most meaningful work we do is actually discovery. We discover the true behaviours of people, the true problems they have, the true state of the product today, the true impact of what we've bui

Early stage startup life is tough. You can go from a Monday high of things are going great to a Friday low of things are on fire, even if objectively, not much changes. In this post, I reflect on my personal struggles and how things compare to my previous

We asked some friends to reflect on their startup journey and how it plays with their mental health. They share anecdotes and tips on dealing with the ups and downs.

Maybe "ship to learn" can become a cover for laziness. Maybe research isn't always the answer. Maybe you shouldn't release if you're embarrassed. Absolute 101 product management concepts don't always hold up to real world nuance, and this post covers how

It's reasonable to look at obvious metrics to start - daily active, monthly churn, retention curves. This starts okay, but soon enough definitions pile up and make a mess, and you can be left oblivious to grave problems. You need to first make a map - a s

The rules that help make good improv comedy can surprisingly help make good product too. Let's run through interesting parallels between the two, and how you can apply some lessons from improv to build better product.

We recently raised a round for eesel. It was our first time raising and just about everything was new to us. We learnt a few things, and while we're no expert, you may find our learnings handy if you're an early stage startup looking to raise.