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TheDesk.net offers the latest news and analysis on the business of streaming media, broadcast TV, media, measurement and advertising.
News
DIRECTV launches new ad spots with Saquon Barkley, Adamari López
(Still frame via video, courtesy DIRECTV/Graphic edited by The Desk) DIRECTV has launched two national marketing campaigns aimed at promoting its live television, streaming and genre-based programming packages. One spot features Philadelphia Eagles runnin
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Sinclair seeks FCC approval to acquire CW Network affiliate in Michigan
(Photo via Wikimedia Commons) Sinclair, Inc. this week filed an application with the Federal Communications Commission (FCC) seeking permission to acquire a CW Network affiliate in Flint, Michigan, The Desk has learned. The proposed deal involves WBSF (Ch
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Press groups sue Trump over early access to Truth Social posts
Donald Trump. (Photo by Gage Skidmore) A news outlet and a press freedom organization are suing the White House, President Donald Trump and a number of other people over a decision by Trump Media & Technology Group (TMTG) to sell early access to official
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Charter, Optimum restore regional news pact
(Photo by Boris Hamer) Charter Communications and Optimum have restored a regional news pact that will restore regional news channels to each other's pay television services, the companies announced on Wednesday. Under the agreement, Spectrum News NY1 wil
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Philo brings full Discovery Plus catalog into app for bundled subscribers
Philo includes access to the ad-supported tiers of HBO Max and Discovery Plus as part of its core pay TV package. (Courtesy image) Philo is making it easier for its subscribers to watch content from Discovery Plus by integrating its library of lifestyle a
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