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Apeel Was Hit by a Misinformation Campaign. Here's How It Fought Back.
When Apeel Sciences began receiving out-of-the-blue questions about the safety of its products in mid-2023, the company figured it was a misunderstanding that could be resolved with a few well-thought-out responses. Boy, were they wrong. The company had j
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Can AI Help People Eat Healthier by Starting With Taste? This Former Thermomix Exec Thinks So
Back when Kai Schaeffner was running Thermomix North America, he helped build what became one of the most successful digital recipe and connected appliance platforms in the U.S. and beyond. Still, despite that success, Schaeffner often wondered whether he
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Neal Carter Bought Back His Company. Now He Wants to Redesign the Apple Tree for the Robot Age
Nowadays, when people think of the future of farming, they usually start with robots. And why not? In apple growing, labor has become one of the biggest cost pressures, and as farm worker wages have doubled in some places over the past decade, the economi
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Wildtype Launches Kickstarter to Ship Cultivated Lox Directly to Consumers
Wildtype, the San Francisco-based startup specializing in cultivated salmon, announced today that it has launched a Kickstarter campaign for cell-cultured lox that will ship directly to consumers' homes. The Kickstarter campaign appears to be not only the
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As NASA Eyes Mars, It's Rethinking How Astronauts Will Eat
Most people probably haven't taken a bite out of a raw onion. Why would you? And even fewer have done so and considered it delicious. But if you're an astronaut flying in space and your diet consists largely of freeze-dried packaged food, I'm pretty sure
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