Tidal Financial Group

For years, the ETF industry operated on a simple truth: cut fees, win flows. The race to zero defined a generation of product strategy, and index funds built on dirt-cheap beta became the dominant force in asset management. That playbook still works, but

Not long ago, accessing a Bridgewater Associates portfolio required a nine-figure institutional relationship, a legal team, and years of patience. Today it requires a brokerage account and knowing what ticker symbol to type in the search bar. The ETF wrap

The ETF industry is no longer a simple story of passive index funds. It has evolved into a sophisticated ecosystem where covered calls, autocallable structures, defined outcomes, and options-based strategies are becoming standard offerings. And as product

The numbers tell a story that the asset management industry can no longer ignore. In 2025, just 95 new mutual funds launched in the United States, a 52% decline from the prior year and the lowest figure since 1983, according to Morningstar Direct data. In

The ETF market has continued to grow at a rapid pace. U.S. ETF assets now exceed $13 trillion, with more than 4,800 ETFs trading in the U.S., a total that now surpasses the number of listed domestic equities. New launches remain steady as asset managers,

The investing landscape has undergone a fundamental shift with the rise of the self-directed investor. Today's retail participants increasingly seek control, transparency, and cost efficiency, advantages that many traditional vehicles struggle to deliver.

Setting a New Standard for ETF Partnership and Growth 2025 has proven to be a transformative year, underscoring how strongly investors are gravitating toward ETFs as a primary vehicle of choice. Following the exceptional growth trends of recent years, the

For ETF issuers, success on day one often comes down to a single word: seed. The challenge is that seed means two very different things depending on who you ask. Some see it as an anchor investor ready to commit millions of dollars. Others describe it as