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Google has recently introduced significant updates to Google Tag Manager (GTM) that promise to reshape how we manage tags, improve site performance, and govern our data strategies. For teams working with GTM, these changes represent a pivotal shift toward

Explore how PUMA activated first-party data with Value-Based Bidding to increase order value and reduce CPC by 14.4%.

Discover how a global B2B technology manufacturer combined Enhanced Tagging with Stape's server-side GTM to build a scalable tracking setup with 74% less developer involvement.

Data Strength is more than just a buzzword; in 2026, it is a foundational pillar for successful digital advertising. With the continuous evolution of AI-driven bidding and distribution, the quality of data you feed your campaigns determines your ultimate

PUMA used Google Tag Gateway and causal impact analysis to improve data capture, achieving a 14.2% relative increase in measured performance.

TRKKN Italy's study reveals how AI assistants are outperforming organic search in complex buying journeys.

Discover when Google Tag Gateway is the right choice, when server-side GTM adds more value, and how to build a stronger first-party data foundation for your business.

How Bills C-36 and C-34 May Reshape Canadian Digital Advertising The Government of Canada has recently introduced two major pieces of legislation: Bill C-36 (the Protecting Privacy and Consumer Data Act) and Bill C-34 (the Digital Safety Act). These repre

Discover how to unify your web, app, and CRM data to fuel AI-powered marketing. Watch TRKKN's Data Strength webinar on demand and optimize your ROI.

In the highly competitive world of Performance Marketing, maximizing your Return on Ad Spend (ROAS) while boosting sales, especially during peak periods, is a top priority for any business. Companies that heavily rely on Google's performance solutions as