Badge
Loyalty Programs · Marketing Automation
$29.6Mtotal raised · 10 rounds on record
3open roles
$17.1Mlatest round · Venture round · Feb 2026 · 8 mo ago
3backers · Plug and Play, Plug and Play APAC
Overview
Badge is a software company that lets enterprise brands and platforms build and measure customer experiences in Apple Wallet and Google Wallet. Its platform covers loyalty cards, stored value cards, memberships, IDs and tickets. The company is headquartered in Vancouver, Canada.
Key facts
As of Nov 13, 2026, Alion lists 3 open roles at Badge. Badge is headquartered in Vancouver, Canada. It has raised $29.6M in 10 funding rounds. The latest round is Venture - Series Unknown of $17.1M, announced in 2026.
- Open roles
- 3Job postings Alion tracks, as of Nov 13, 2026
- Headquarters
- Vancouver, CanadaAlion company profile, updated Nov 13, 2026
- Employees
- 50+Alion company profile, an estimated range
- Total raised
- $29.6MSum of 10 equity rounds Alion knows
- Latest round
- Venture - Series Unknown · $17.1M · Feb 19, 2026Press report · finance.yahoo.com
- Technologies in its job postings
- 24Named in its job postings
Official records
Funding and backers
Total raised
$29.6M
10 rounds on record
Latest round
$17.1M
Venture round · Feb 2026 · 8 mo ago
Team
51-200
employees, estimated range
Hiring now
3
open roles
Backers
3
Plug and Play, Plug and Play APAC
The money's age
Fresh money
8 months since the last round · hiring slowed
Momentum
35/100
in the news, fresh money
Last sign of life
1 mo ago
a posting or a news item
The story so fareach stage dated by its source: the company's releases, the press, registers, filings
Feb 19
Raised a round Venture round $17.1M · YahooFinance
Apr 26, 2023
Raised a round Venture round $3.3M · SEC Form D
Dec 2021
Website went live first capture in the Wayback Machine
Oct 9, 2021
Raised a round Convertible Note $1.1M · SEC Form D
Jan 19, 2019
Raised a round Convertible Note $4M · SEC Form D
Sep 21, 2018
Raised a round Venture round $1.5M · SEC Form D
Apr 12, 2018
Raised a round Convertible Note $1.6M · SEC Form D
Jul 2, 2017
Raised a round Convertible Note $500k · SEC Form D
Jun 13, 2016
Raised a round Convertible Note $355k · SEC Form D
Feb 24, 2016
Raised a round Convertible Note $100k · SEC Form D
Jan 23, 2015
Raised a round Venture round $25k · SEC Form D
Tractionpublic signals, read monthly
Web presence
top 6%
of 133.2M domains by links, Common Crawl
Funding rounds
| Round | Date | Amount | Investors | Source |
|---|---|---|---|---|
| Venture round | Feb 2026 | $17.1M | — | YahooFinance |
| Venture round | Apr 2023 | $3.3M | — | SEC Form D |
| Convertible Note | Oct 2021 | $1.1M | — | SEC Form D |
| Convertible Note | Jan 2019 | $4M | — | SEC Form D |
| Venture round | Sep 2018 | $1.5M | — | SEC Form D |
| Convertible Note | Apr 2018 | $1.6M | — | SEC Form D |
| Convertible Note | Jul 2017 | $500k | — | SEC Form D |
| Convertible Note | Jun 2016 | $355k | — | SEC Form D |
| Convertible Note | Feb 2016 | $100k | — | SEC Form D |
| Venture round | Jan 2015 | $25k | — | SEC Form D |
Registers and programsofficial lists and records that name the company
| Legal entity | Badge Group, Inc. | SEC Form D |
Founders and leadersfrom filings, registers and the company's site
Daniel SennExecutive Officer, DirectorSEC Form D
Backed byfrom the funds' portfolios and accelerator catalogs
Investors in similar startupsfunds that back the companies most like this one
Similar startupsby what they do, their industry and backers
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Measure, test and optimize retention performance with ProsperStack.
Jobs
$90k – $110k per year · Remote (United States) · Full-Time · 3+ years exp
Cursor
Claude
Claude Code
Model Context Protocol
AI Agents
Mobile
Lottie
Analytics
A/B Testing
Design
Blender
Figma
Adobe After Effects
Cinema 4D
Webflow
Rive
Apply
$160k – $195k per year · Equity · Remote (United States) · Full-Time · 5+ years exp · Bachelor's Degree
Rest API
GCP
Azure
AWS
Web3
Dynamic
Apply
$98k – $119k per year · Hybrid · Full-Time · 4+ years exp · Vancouver
JavaScript
TypeScript
Node JS
Prisma
Databases
PostgreSQL
Frontend
React.js
Web3
Dynamic
Apply
Salary insights
Compensation ranges based on this company's open jobs
Median
$121k
Typical range
$110k – $195k
Open positions
3
3
Jobs
Middle
66.7%
Architect
33.3%
| Level | Jobs | Median | Typical range |
|---|---|---|---|
| Middle | 2 | $115k | $110k – $121k |
| Architect | 1 | $195k | $195k |
Highest paying role
Principal Solutions Architect
$195k
Normalized to USD per year
Growth
Hiring Momentum
48/100
Stable
Open positions
3
0 opened / 0 closed in 30 days
ATS activity
Every ~6 hours
Today
Hiring Dynamics
+100%
Hiring Focus
The percentage next to each role is its share of the company's job openings over the last 90 days; the arrow shows the shift versus the previous period.
Design
100% ▼
Financials
Total raised
$29.6M
Latest round
Venture - Series Unknown
Funding rounds
10
Funding rounds
| Round | Announced | Amount | |
|---|---|---|---|
| Venture - Series Unknown | 2026 | $17.1M | Details |
| Venture - Series Unknown | 2023 | $3.3M | Details |
| Convertible Note | 2021 | $1.1M | Details |
| Convertible Note | 2019 | $4M | Details |
| Venture - Series Unknown | 2018 | $1.5M | Details |
| Convertible Note | 2018 | $1.6M | Details |
| Convertible Note | 2017 | $500k | Details |
| Convertible Note | 2016 | $355k | Details |
| Convertible Note | 2016 | $100k | Details |
| Venture - Series Unknown | 2015 | $25k | Details |
People
Daniel Senn
Executive Officer, Director
Jason Senn
Director
Names and roles come from public filings, company registers and the company's own site. Is this you? Correct or remove · How we handle this data
Tech stack
Technologies named in job postings at Badge over the last 12 months, by layer, with the share of postings for each.
Technologies in use
24
Postings analysed
3
Stack modernity
77/100AI adopter
Languages
TypeScript
JavaScript
Node JS
Frameworks & libraries
React.js
Lottie
Databases
PostgreSQL
Cloud & platforms
AWS
Azure
Figma
GCP
AI & ML
Claude
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Full Badge tech stack
24 technologies · by team · pay by technology · changes · similar stacks
Connections
List
Graph
Found in company registers, site code, DNS and hiring. Each connection shows how sure we are and the evidence, with its source and date.
Shared investors
Plug and Play APACVia a fund
TTV CapitalVia a fund
78 portfolio companies: Worth AI, Powering Enterprise Solutions For Our Inc, WelcomeTech Terms of Use and Privacy Agreements v3 and 75 more
Plug and PlayVia a fund
2741 portfolio companies
Click a company to open it. Dashed lines are likely connections. The second step of the network is part of the Pro plan.
Owner
Same company
Same group
Likely
Shared investors
News
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Offices
Where the company hires and what each office is for
Cities
1
Hiring now
1
Countries
1
Busiest office
Vancouver
Vancouver
Canada
HQ
1 open roles 100% engineering 50-200 est. staff $121k Avg Salary
hires for Backend
How to cite this page
Alion, "Badge: key facts", as of Nov 13, 2026. https://alion.io/company/trybadge
These figures are published under a free licence. You may reuse them, including commercially, as long as you credit Alion and link back to this page. CC BY-SA 4.0