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Advanced audience targeting has evolved from a specialized tactic used by well-funded, digital-first brands to an essential capability for all advertisers. As media consumption fragments across platforms, apps and devices, demographic targeting alone can

Connected TV (CTV) advertising represents more than channel expansion-it's a shift in how brands reach audiences. By combining television's broad reach and premium content environment with digital advertising's targeting precision and measurement, CTV is

Location-Based and Theatrical VerticalsAdded toOutcomes Product At Annual Tech and Innovation Breakfast, Company Spotlights Successful First Year of AMC NetworksOutcomes with Case Studies Demonstrating Impact of Prior Campaigns NEW YORK -March 3, 2026-Tod

Here's the challenge keeping media planners up at night: Consumers are jumping from phones to TVs to laptops faster than ever, yet most media transactions are still managed in silos instead of being planned and measured holistically across platforms. The

Cross-platform planning should help you reach more people, cut waste and drive better results. But here's what's happening instead: Many advertisers unknowingly fall into a costly blind spot called the frequency trap. Think of it like throwing a party and

The power of connected TV (CTV) is undeniable in the video advertising industry. CTV acts like a bridge between linear TV engagement and modern-day viewer habits-and publishers and agencies alike can use precise targeting tactics to drive ROI at scale. CT

TV ratings are the gold standard for measuring viewership. But, as audiences expand viewing habits across linear TV, connected TV (CTV) and digital platforms, traditional methods-like household panels and set-top box data-struggle to keep up. This happens

If you're responsible for creating ads for your business or for a client, you're probably familiar with the challenge of making those ads work. Without enough audience or platform information to guide the creative process, your ads might visually pop-then

The line between measurement and currency was once clear-cut. Currency represented the agreed-upon value for transactions, while measurement served as an analysis tool. But as media fragmented across connected TV (CTV), digital and beyond, that distinctio

The companies sign a multi-year deal to deliver currency optionality.