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Overview

Wes Kao is a marketing executive, entrepreneur, and advisor who writes at newsletter.weskao.com. She is co-founder of Maven, an edtech company that raised $25M from First Round and Andreessen Horowitz. Previously, she co-founded the altMBA with bestselling author Seth Godin.

News

News newsletter.weskao.com 4 months ago
Speak in the affirmative: "Do this" versus "Don't do that"
If you speak in negatives, your recipient has to take an extra mental step. Use affirmative phrases. Say "do this" instead of "don't do that."
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News newsletter.weskao.com 1 year ago
Why you should get buy-in throughout a project
Even if you mentioned a risk might happen, your manager might act surprised when it actually happens. This is why you must reinforce expectations at the beginning, middle, and end.
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News newsletter.weskao.com 1 year ago
Be objective, not detached
Context isn't only about facts and what happened--it's also helping your audience understand how to interpret this information.
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News newsletter.weskao.com 1 year ago
Stop apologizing for reasonable business decisions
Being too empathetic may hurt your ability to speak firmly and accurately when you share
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