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Every WordCamp needs a great send-off, and this year, we're doing it the way our community actually talks to each other: two chairs, a real conversation, and a room full of people who get it. Think of it less like a keynote and more like the best hallway

AI is quickly becoming part of everyday work for WordPress teams, but in many cases we are still using it in a very limited way: asking isolated questions, retrying prompts, and manually feeding context into every conversation. Whats next is not simply us

Two clients showed up with the same UX problem: visitors land on a complex site and can't find the right path forward. One project ended up shipping a GPT-powered search block. The other shipped a deterministic, persona-driven block on rails, no AI at all

Plugins are how most WordPress users solve problems, and for good reason. But there's a point where adding another one starts to hurt. Performance gets shaky, updates break things, and your site ends up depending on a chain of small tools nobody fully und

Product builds. Partnerships open doors. Most companies treat these as separate functions that meet quarterly to align. Deals close on promises the roadmap doesn't reflect, integrations ship that no partner actually asked for, customer feedback dies in no

AI agents don't browse the web the way humans do. They need to read it, query it, take actions on it. A new layer of the web is being built right now - one where sites aren't just destinations for human visitors but interfaces that AI systems can interact

Most agencies still update WordPress sites the same way regardless of risk: backup, update, then click through some pages hoping nothing broke. That approach burns hours, scales badly, and still misses the layout break a client catches first. This session

Block themes give WordPress an opportunity to become more than a publishing tool or a place where finished designs are implemented. With the right theme structure, patterns, templates, and brand guidelines, a WordPress site can become the source of truth

The creator economy is rapidly evolving beyond sponsored posts and display ads. Today's most successful creators are building diversified, community-driven businesses powered by owned platforms, strategic partnerships, and commerce-first content. As both

Accessibility in WordPress is often misunderstood as something that can be solved by simply installing a plugin. While plugins can be helpful, true accessibility requires understanding how themes, content, design choices, navigation, forms, images, headin