Wurl

AppLovin (NasdaqGS:APP) subsidiary Wurl launched a new Content Intelligence Platform for streaming TV targeting, announced in September 2026. The platform focuses on contextual targeting for connected TV advertisers, aiming to match ads with specific cont

Pick any weeknight. Somewhere, an episode of FBI is playing. On screen, just before the ad break, the team is gathered in the bullpen late at night, coffee mugs in hand, talking through the case. Then an ad request goes out. Show name and channel name are

The FAST ecosystem has matured rapidly over the last few years. Publishers have successfully launched channels, expanded distribution, and built audiences across streaming platforms worldwide. But, as the market continues to grow, so does the pressure to

Contextual targeting in streaming TV is evolving. Advertisers are moving beyond traditional channel and show-level signals to understand the moments surrounding every ad opportunity. To explore this shift and where the industry is headed, Wurl partnered w

This year's Cannes Lions was less about predictions and more about progress. Across the Croisette, conversations about streaming TV centered on the practical opportunities that will define the industry's next chapter, from monetization, to targeting optim

Conversations at StreamTV Show Denver 2026 made one thing clear: the streaming industry is entering a new chapter. As free ad-supported models mature and CTV continues to evolve, the focus is shifting beyond growth alone to sustainable business models, be

Free ad-supported streaming TV (FAST) is growing quickly, but, more importantly, the benefits that it offers advertisers and publishers are changing - and for the better. Viewing hours on free streaming channels increased 43% year over year, and adoption