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Overview
Wurl is a California company founded in 2016 that distributes streaming television channels. Its platform connects content owners with free ad-supported streaming services and handles ad insertion. The company is owned by AppLovin.
News
Wurl and Transmit: How in-stream advertising is creating new revenue opportunities for FAST
The FAST ecosystem has matured rapidly over the last few years. Publishers have successfully launched channels, expanded distribution, and built audiences across streaming platforms worldwide. But, as the market continues to grow, so does the pressure to
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From show to scene: Three perspectives on the future of CTV contextual targeting
Contextual targeting in streaming TV is evolving. Advertisers are moving beyond traditional channel and show-level signals to understand the moments surrounding every ad opportunity. To explore this shift and where the industry is headed, Wurl partnered w
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Cannes Lions 2026: A clearer view into streaming TV
This year's Cannes Lions was less about predictions and more about progress. Across the Croisette, conversations about streaming TV centered on the practical opportunities that will define the industry's next chapter, from monetization, to targeting optim
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StreamTV Show Denver 2026: A Glimpse Into the Future of Streaming TV
Conversations at StreamTV Show Denver 2026 made one thing clear: the streaming industry is entering a new chapter. As free ad-supported models mature and CTV continues to evolve, the focus is shifting beyond growth alone to sustainable business models, be
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The state of free streaming TV: FAST's next phase
Free ad-supported streaming TV (FAST) is growing quickly, but, more importantly, the benefits that it offers advertisers and publishers are changing - and for the better. Viewing hours on free streaming channels increased 43% year over year, and adoption
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Offices
Where the company hires and what each office is for
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Palo Alto
United States
HQ