Zartico
Travel & Tourism
$30.1Mtotal raised · 4 rounds on record
$5.6Mlatest round · Venture round · Jul 2024 · 2 yr ago
10+team · employees, estimated range
2020founded
Overview
Zartico uses geolocation, spending, and lodging data to identify your ideal markets, so you can attract the people who will come, stay, and spend.
Funding and backers
Total raised
$30.1M
4 rounds on record
Latest round
$5.6M
Venture round · Jul 2024 · 2 yr ago
Team
11-50
employees, estimated range
The money's age
Long since its last round
27 months since the last round · not hiring
Momentum
0/100
no fresh signals
Last sign of life
this month
a posting or a news item
The story so fareach stage dated by its source: the company's releases, the press, registers, filings
Jul 12, 2024
Raised a round Venture round $5.6M · SEC Form D
Aug 26, 2022
Raised a round Venture round $20M · SEC Form D
Sep 3, 2021
Raised a round Venture round $2.4M · SEC Form D
Mar 29, 2021
Raised a round Venture round $2.1M · SEC Form D
2020
Founded
Funding rounds
| Round | Date | Amount | Investors | Source |
|---|---|---|---|---|
| Venture round | Jul 2024 | $5.6M | — | SEC Form D |
| Venture round | Aug 2022 | $20M | — | SEC Form D |
| Venture round | Sep 2021 | $2.4M | — | SEC Form D |
| Venture round | Mar 2021 | $2.1M | — | SEC Form D |
Registers and programsofficial lists and records that name the company
| Legal entity | Zartico, Inc. | SEC Form D |
Founders and leadersfrom filings, registers and the company's site
Sarah LehmanExecutive Officer, DirectorSEC Form D
Jay KinghornExecutive Officer, DirectorSEC Form D
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People

Sarah Lehman
Executive Officer, Director

Jay Kinghorn
Executive Officer, Director

Darren Dunn
Director

Ryan Kruizenga
Director
Names and roles come from public filings, company registers and the company's own site. Is this you? Correct or remove · How we handle this data
News
Zartico and MMGY Global Partner to Leverage Data for Attribution
Zartico and MMGY Global are Partnering to Help Tourism Organizations Better Measure and Optimize Digital Marketing Spend to Deliver the Most Effective Campaigns SALT LAKE CITY, UT - February 17, 2026 (NEWMEDIAWIRE) - Zartico, a leading visitor intell...
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Report
Zartico: Interview With Co-Founder & Chief Innovation Officer Jay Kinghorn About Z5, A Next-Generation Destination Operating System
Zartico is a leading visitor intelligence SaaS company purpose-built for place-based industries. Their solutions fuse data science with real-world behavior to provide comprehensive insight into the visitor journey-spanning behavioral patterns, economic im
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Report
Zartico Announces Reappointment of SLT, Board Member and Hires Supporting Launch of Its Data Discoveries for Travel and Entertainment Marketing Performance Solution
Zartico, an emerging MarTech company based in Salt Lake City, Utah, has moved beyond data aggregation to applying its advanced data science technology to deliver innovative marketing performance solutions for destinations and place-based businesses and th
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Report
Zartico: Using AI To Create Strategic Planning And Marketing Optimization Solutions In A $225+ Billion Market
Zartico is the maker of the first Destination Operating System and it harnesses and streamlines big data using science, AI, and technology to provide unprecedented visibility into the movement of people and economic opportunities. Pulse 2.0 interviewed Za
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Report
Zartico Partners With Key Data to Build Insights on the Globe's Largest Commercially Available Lodging Data Set
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Report
Zartico Secures $20 Million in Series A Funding to Bring Data Analytics and Version 3.0 To Tourism Industry; Provides Destinations With Clear View of Visitor Economy
Zartico, creators of the world's only destination operating system, announces the launch of ZDOS version 3.0.
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Report
Zartico Secures $20 Million in Series A Funding to Bring Data Analytics and Version 3.0 To Tourism Industry; Provides Destinations With Clear View of Visitor Economy
Read more
Report
Zartico secures $20M to help tourism offices promote local destinations
Despite representing 10% of the world's GDP, the tourism industry has been one of the last to embrace big data and analytics. Darren Dunn and Jay Kinghorn experienced this firsthand -- Dunn as a sales executive at various travel companies including FarePo
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Report
Zartico secures $20M to help tourism offices promote local destinations
Zartico, a startup using data including location information to help tourism offices visualize and promote tourism, has raised $20 million.
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Report
Zartico Partners with Affinity Solutions to Unleash the Power of Real-Time Visitor Spend Intelligence
/PRNewswire/ -- Zartico is pleased to announce a new strategic partnership with Affinity Solutions to give DMOs real-time visibility into visitor spending. The...
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Offices
Where the company hires and what each office is for
Cities
1
Hiring now
0
Countries
1
Salt Lake City
United States
HQ
Where We Thrive
10-50 est. staff
Salt Lake City, UT 84101






