Marketing Manager LATAM (Therapeutic Area Head – Gastroenterology) - Established Pharmaceuticals - Multiple Locations
JOB DESCRIPTION:
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
Career development with an international company where you can grow the career you dream of.
Benefits such as Medical and Dental Assistance, Life Insurance, Private Pension Plan, Medication Subsidy, Discount on Abbott stock purchases, among others.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
We offer flexible work policies that allow a healthy balance between personal and professional life
We invest in the development of our employees through training and growth opportunities
We foster an environment where every voice is heard and valued
The Opportunity
This position may work out of São Paulo - Brazil, México City - México, Bogotá - Colombia or Miami - USA, in the Established Pharmaceutical business (EPD).
We bring trusted, high-quality medicines to people in the world’s fastest-growing countries, with a broad portfolio of differentiated branded generics across key therapeutic areas including gastroenterology, cardiometabolic health, respiratory care, women’s health, pain management, and central nervous system disorders. We are also expanding access to biologic and biosimilar therapies-advanced treatments made from living cells-through strategic partnerships and a growing portfolio. Our biosimilars offer safe, effective, and more affordable alternatives to reference biologics, helping overcome barriers to care in oncology, immunology, and women’s health. By improving access in emerging markets, we support better outcomes for patients with serious chronic conditions.
As the Regional Therapeutic Area Head for Gastroenterology, you will be in charge of supporting the countries to maximize their current portfolio and to prepare for flawless launches of the pipeline products in gastroenterology across Latin America. This includes developing and implementing marketing plans that drive brand awareness, differentiation, and loyalty, ultimately supporting both short and long-term business objectives.
What You’ll Do
Regional Strategic Marketing Leadership:
Support the growth of Abbott’s Gastroenterology existing brands in Latin America by identifying regional trends, addressing market-specific challenges, and leveraging opportunities to outperform competitors.
Launch Excellence:
Support the launches of pipeline Gastroenterology products, leveraging the global brand plans, when available. Full coordination with affiliates, global teams and all supporting functions (Medical, CommEx, Market Access, LEx, Portfolio, Regulatory, Operations) to ensure alignment, readiness, and successful execution of all launches.
Brand Positioning and Differentiation:
Position the Gastroenterolofy Abbott EPD portfolio to ensure relevance and resonance within Latin American private and public markets. Ensure competitive differentiation, value proposition and compelling messaging that aligns with Abbott’s vision and engages key local stakeholders.
MBRs:
Lead monthly business reviews with global teams and regional management. Liaise with all functions and all countries for timely and thorough update related to launch planning and in-line brands performance. Ensure appropriate notice of possible down or upsides is communicated with respective action plans.
Competitive Monitoring:
Track regional market dynamics, including competitor activity, treatment guidelines, pricing trends, and regulatory changes. Provide insights to inform strategic decisions and forecast adjustments.
Forecasting/LBEs/OEM:
Contribute to annual and quarterly sales and revenue projections by integrating regional performance trends and anticipated market changes into the forecasts. Work hand in hand with regional and global finance to map out all possible scenarios, challenges and opportunities. Contributes to regional OEM (long range plan) to ensure a solid foundation for sustainable, profitable growth.
Performance Monitoring and Reporting:
Establish KPIs (eg: sales, growth, share, customer adoption, key messaging) to monitor the execution and performance of the current business and the new launches. Deliver regular performance updates, dashboards, and insights to senior management, global teams and other regional stakeholders.
Portfolio Strategy:
Supports evaluation of new product opportunities through market assessments, go-to-market strategies, and financial forecasting to guide portfolio decisions, working in conjunction with BD and L&A teams.
Affiliate Collaboration and Support:
Act as a strategic partner to country marketing teams. Provide guidance, tools, and best practices to ensure local marketing plans are aligned with global and regional strategy and executed effectively. Facilitate the exchange of successful strategies and learnings among Latin American affiliates. Promote a culture of collaboration, continuous improvement, and innovation within the local marketing teams.
Global Collaboration:
Acts as the primary liaison with the Global Marketing teams, ensuring alignment and effective local execution of global strategies, while providing market insights to inform global planning.
Qualifications / Experience / Skills
Education/Experience:
Bachelor degree (ideally Science and/or Business) with a preference for it to be complemented by an MBA or post graduate marketing qualification.
Preferably a minimum of 10 years of pharmaceutical marketing experience at a large LATAM affiliate or experience at a regional level, ideally with exposure to global project initiatives.
Proven success in Gastro brand management.
Languages:
Fluency in English is required. Proficiency in Spanish and/or Portuguese is a plus.
Core Skills:
Brand Building Strategy & Planning: Expertise in developing and executing strategic brand plans, especially as it relates to more mature brands.
Launch Excellence: Experience in managing multiple successful product launches simultaneously.
Insight and Foresight: Ability to anticipate market trends and customer needs.
Innovation & Portfolio Expansion: Proven track record of positioning new products in an innovative manner within a large portfolio.
Multi-Channel Customer Engagement: Skilled in engaging customers through various channels and in the private and public market.
Financial Acumen and Measurement: Strong understanding of financial metrics and performance measurement.
Strategic thinking: Experience and ability to understand and work on complex projects that require strategic thinking and detailed planning.
Competencies / Attributes:
Knowledge and expertise in Gastroenterology in LatAm or a significant Latin American affiliate.
A winning mentality with a “can-do” attitude, innovative thinking, and a strong customer focus.
A collaborative cross-functional team player who is result-driven and enjoys hands-on, pragmatic work.
Ability to influence and work effectively within a matrix organization.
Demonstrated capability in systematic anticipation and strategic planning.
Proactive approach with the ability to identify opportunities and issues, align with global TA Heads and business stakeholders, and independently drive action plans.
Professional experience showcasing innovative and out-of-the-box thinking, with the ability to translate concepts into tangible results.
Strong communication and interpersonal skills.
Excellent analytical and diagnostic abilities.
Adaptability to work in a fast-paced and dynamic environment.
Proficient project management skills.
Travel: ~50%
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is
N/AIn specific locations, the pay range may vary from the range posted.