Salesforce Core Lead Designer

Empowering Africa’s tomorrow, together…one story at a time.

With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.

Belonging at Absa

Absa is committed to creating an inclusive workplace where everyone can thrive. We are an equal opportunity employer and welcome applications from suitably qualified individuals from diverse backgrounds. In support of our Diversity, Equity, Inclusion and Belonging (DEIB) commitments and Employment Equity objectives, preference may be given to candidates from underrepresented designated groups, including persons with disabilities. We encourage applicants who may require reasonable accommodation during the recruitment process to let us know so that appropriate support can be provided.

Job Summary

Job Description

The Opportunity

We're looking for a Salesforce Core Lead Designer to shape the end-to-end experience of our Salesforce Client Engagement Platform across Financial Services Cloud, Sales Cloud and Service Cloud.

This is more than a UX role. You'll be the functional design authority for Core CRM, connecting client and user needs with Salesforce capabilities to create experiences that are simple, intuitive, scalable and Salesforce-native.

Your design philosophy

Design around the client. Simplify around the user. Standardise around Salesforce. Measure whether it works.

• Client-first: Connect experiences around the client relationship, not organisational silos.
• Human-centred: Design around roles, jobs-to-be-done and end-to-end journeys.
• Salesforce-native: Use standard and declarative capabilities before customisation.
• Reusable by design: Create common patterns that scale across teams and jurisdictions.
• Evidence-led: Improve experiences using adoption data, user feedback and operational insight.

What you'll lead:

• Own the functional and experience design of Sales and Service journeys across Core Salesforce.
• Turn complex banking processes into simple, intuitive Salesforce experiences.
• Establish reusable patterns across Client 360, relationship management, opportunity management, client planning and service.
• Lead and coach Salesforce Feature Analysts, setting the standard for discovery, journey design, Features, User Stories and Acceptance Criteria.
• Challenge unnecessary complexity and customisation while maximising standard Salesforce capability.
• Partner with Architecture, Product Owners, Engineering and business teams to create one coherent experience.
• Use adoption and behavioural insights to continuously simplify and improve delivered capabilities.

What you'll bring:

We're looking for someone who brings together Salesforce expertise, human-centred design and strong functional leadership, including:

• 8 - 10 years relevant experience
• Strong practical knowledge of Financial Services Cloud, Sales Cloud and Service Cloud.
• Human-centred design, Jobs-to-be-Done and journey mapping.
• Salesforce Lightning Experience and Lightning Design System.
• Declarative design, Dynamic Forms and Flow.
• Prototyping and usability testing.
• Client 360 and relationship-management design.
• Reusable design patterns and functional governance.
• Data-driven adoption and experience optimisation.
• Leadership, coaching and cross-functional stakeholder engagement.
• Salesforce Platform User Experience Designer is a defining qualification, supported by strong real-world Salesforce platform experience.

Why this role matters

We're evolving Salesforce beyond traditional CRM into a connected Client Engagement Platform, bringing together client intelligence, relationships, opportunities, teams, products, marketing and service around the client.

As Salesforce Core Lead Designer, you'll shape how that experience works and feels at scale.

One Client. One Connected View. One CIB.

Education