Brand & PR Manager

The Hoxton has been taking on Europe! We’ve popped up in some of our favourite cities (with plenty more to come in 2027.) and we opened our first hotel in Spain and where better to start than in the city of great food, art, design and culture…Barcelona.

We are looking for an experienced Brand & PR Manager to join our team and play a crucial part in creating and developing the most exciting, vibrant and culturally connected destination in the city with two packed out restaurants and bars; one of which is a brand-new concept for 2027 plus a lively all-year events and partnerships programme.

Reporting to the General Manager, you’ll lead our brand communications and partnership strategy, with a strong focus on F&B, you’ll drive the critical path and opening strategy for our new restaurant, build incredible relationships with our Hox Friends community, you’ll act as the guardian of brand values, and you’ll be the curator of the guest experience and a series of programming & partnerships. You’ll constantly be looking for opportunities to improve the experience and raise awareness of the F&B concepts for guests and locals - from the tiny day-to-day details to the newsworthy big ideas, you’re always-on, spotting issues and opportunities and coming up with creative ideas, partnerships, offers and packages to encourage people to choose The Hoxton in Poblenou.

What you’ll do…

• Ensure the hotel, our restaurants and bars and our event spaces are embraced and visited by locals, nationals and internationals alike
• Concept and drive the strategy for the new restaurant space, looking at how we make noise at launch and then create a ‘must-visit’ strategy for locals and in-house guests
• Generate content and manage our local restaurant social media channels with strategic input from our central comms team and support from a brand coordinator and potentially from an agency
• Deliver against the room and restaurant/bar commercial targets and work closely with the F&B operations, sales and revenue teams on ideas, offers and packages to achieve them
• Create a strong and vibrant lobby culture to attract guests and make them loyal to the brand, frequenting the lobby space throughout their week
• Create a strong, smart and creative programming to develop La Cava space along with strong local or global partnerships
• Drive innovative thinking that delivers on brand and business goals - ensuring The Hoxton is a hotspot, whether that’s for somewhere to work, eat, drink, rest or play
• Own the guest journey (Hotel, F&B, The Apartment), ensuring every touch point (touch, see, hear, feel) is on brand and delivering personal and innovative experience
• Own and manage our local PR strategy, working with The Hoxton European PR team to ensure the hotel, restaurants, bars and event spaces are always top of mind for media and influencers; as well as driving awareness of other Hoxton properties and hotels to the Spanish media market.
• Build a community of loyal Hox guests and fans - Hox Friends, Social Influencers, local professionals and opinion leaders - who support our communications strategy by constantly talking about and visiting The Hoxton and our restaurants.
• Develop local partnerships and activations in the hotel and city that reach new audiences, spread the word and help to position the brand in a new market.
• Be responsible for local communications including writing and creating emails and delivering local content for our editorial platform, The Localist on The Hoxton website.
• Manage the local annual marketing and graphic design budgets, working with the GM to plan, track and manage all spend.
• Create design briefs for any and all local collateral and campaigns to submit to our central Ennismore graphic design team.

What we’re looking for…

• Someone proactive and creative and able to work independently but likes being sociable & collaborative too
• Must be fluent in Spanish and English, additional languages will be highly valuable
• Someone who is very passionate about F&B marketing with strong working knowledge on how to partner successfully with F&B operations teams both on property and via external partners
• Experience and connections in Barcelona’s foodie scene with the ability to build awareness, reputation and hype for our new destination restaurant so it is buzzing from morning to night, every day
• A creative thinker who has a track record building F&B concepts and driving lifestyle brands but also delivering business results in the Spanish market
• Ability to work across the entire marketing mix, with loads of PR experience and a little black book of media contacts
• Someone who can not only make F&B and cultural partnerships happen or pull-off talked about events but can also think strategically about tactical marketing ideas to drive bookings & covers
• A great communicator who can copy write, manage local social media channels and email databases, growing them to become vital comms channels for us to talk to our fans & audience
• A personal network of strong local and international contacts in industries including F&B, art, design, fashion, music, tech, wellness who will be Hox Friends, brand partners and regular guests at The Hox.
• Someone who will collaborate and ensure they follow a detailed briefing process with our central Ennismore teams, including graphic design, digital marketing and communications
• A conceptual, out-of-the-box thinker, who makes brave choices and inspires others to do the same
• You’re looking for a place where you can be you: no clones in suits for us
• You’re not precious. We leave our egos at the door and help get things done
• You’re up for doing things differently and trying (almost) everything once
• You want to be part of a team that works hard, supports each other and has fun along the way

What's in it for you...

• A competitive salary and eligibility to participate in our discretionary bonus scheme

• The opportunity to lead the Brand function for an exciting hospitality concept that is relatively new to Barcelona (and Spain)
• Lead marketing direction on a new, exciting F&B concept that will resonate with locals, IHG and city wide
• Join an innovative, fast-growing, international group that’s committed to not just building new hotels but building a global brand
• The chance to challenge the norm and work in an environment that is both creative and rewarding.
• Become part of a team that’s very passionate about creating great hospitality experiences and building a portfolio of brands
• It’s ok not to be Ok, we have a confidential hotline for any support you require about anything and a network of mental health first aiders
• Enjoy a free night at The Hoxton and a meal for two when you first start with us.
• Goes without saying, but we’ll feed you when on shift
• Great discounts across the entire Ennismore family
• Lots of opportunity to progress and switch it up as part of a global family of brands.
• Extra time off to volunteer with one of our partner charities
• Regular team get togethers, from our team drinks to our parties - we know how to have a good time!
• An annual diversity and inclusion calendar of events creating opportunities for you to learn, celebrate and make a positive impact

More about us...

The Hoxton is a series of open-house hotels, each in a neighbourhood that we love. Ever since we opened our first hotel in Shoreditch, we’ve never just been about offering a bed for the night. We want to be more than that: proving style doesn’t need to be sacrificed for good value and providing a place where guests can hang out alongside the locals and submerse themselves in the neighbourhood with vibrant, welcoming public spaces.

Sus datos serán tratados por The Hoxton, Poblenou (Middlebury Invest, S.L.) para posibilitar su participación en nuestro proceso de selección. Puede solicitar información adicional acerca del referido tratamiento o sobre el ejercicio de sus derechos, entre otros, de acceso, rectificación, supresión, oposición o portabilidad dirigiéndose a: The Hoxton, Poblenou, Avda. Diagonal, 205. 08018 Barcelona o a [email protected].