Senior Partnerships Manager, EMEA

TL;DR

Fast-growing attention metrics company looking for an experienced partnerships professional to grow revenue and adoption across publishers, ad networks, and programmatic partners in EMEA.

Who we are

Adelaide is the leader in one of the fastest-growing areas of advertising: attention measurement and activation.

Since 2020, we've become the trusted media quality measurement partner for 40% of Fortune 50 brands who rely on our award-winning AU metric to plan smarter campaigns, invest in high-quality inventory, and dive stronger business outcomes. Adweek has called Adelaide's AU "the attention economy's most widely recognized metric," and AdExchangernamed it "Best measurement/Analytics Capability."

Our business continues to scale rapidly, outperforming the industry with a 35% three-year CAGR. What began as a 9-person startup in 2019 is now a team of more than 75.

The past year brought meaningful expansion. We launched the AU ecosystem, giving brands, media agencies, and publishers a unified way to leverage and transact on AU. We broadened our programmatic footprint with custom bidding in GoogleDV360 and pre-bid targeting in The Trade Desk, and grew our partner roster to over 125 platforms and publishers. Leading brands like Dell, Diageo, an Jaguar Land Rover-along with premium publishers such as Hearst, Spotify, and The New York Times-continue to demonstrate AU's value across the media lifecycle.

Adelaide is backed by prominent investors such as Human Ventures (Joe Marchese), Aperiam Ventures (Joe Zawadzki & Eric Franchi), WGI (Jonah Goodhart), and Irwin Gotlieb.

We have a NYC office and a London WeWork, but operates as a remote-friendly company with flexible work options.

How we work

We're a team of action-oriented doers-management rolls up their sleeves and contributes every day. Our culture is rooted in curiosity and rigor: opinions are held lightly, debated openly, and strengthened through testing. Everyone is encouraged to play a role in shaping planning and strategy.

We're built on belonging and growth-94% of employees report a strong sense of belonging, and 81% say they’re happy at work.

Position overview

This position reports to the SVP of Sales and is responsible for growing revenue and adoption across Adelaide’s EMEA publisher, ad network, and programmatic partnerships, with additional support for emerging areas such as MMM.

In this role, you will be joining a small, fast-moving EMEA commercial team. You’ll be responsible for developing new partnerships and growing a portfolio of existing relationships across publishers, ad networks, and programmatic platforms. Day-to-day activities range from building and executing account plans, pitching and training partner teams, developing relationships with new stakeholders, supporting integrations, and collaborating with Product, Marketing, Customer Success, Sales, and Partnerships on go-to-market plans.

We’re seeking a candidate with 5+ years of experience in adtech, digital media, or measurement, including direct experience working with publishers, ad networks, SSPs, or other programmatic partners.

This is a remote role for UK-based candidates. Adelaide has a New York HQ and a London WeWork for in-person collaboration.

The scope and level of responsibility will be calibrated based on experience, with opportunities to take on increasing autonomy and strategic impact over time.

Compensation:

This role offers a competitive compensation package consisting of a base salary plus performance-based variable compensation, with variable compensation making up approximately 25% of total On-Target Earnings (OTE).

Base Salary Range: £70,000 - £ 80,000

OTE Range: £93,000 - £107,000

Final compensation will be calibrated based on experience.

What you'll learn An important part of our culture is continuous learning and the open sharing of ideas. We offer:

• Access to a broad network of investors and advisors who can help you and your team succeed
• Mentorship from executives with decades of experience in adtech and media
• Regular internal knowledge-sharing sessions
• An education budget to support ongoing professional growth and development

In this role, you will:

• Build deep expertise in attention measurement and how media quality products are commercialized
• Learn how an emerging metric becomes a market standard across publishers, advertisers, and platforms
• Gain experience commercializing programmatic integrations and emerging measurement applications, including MMM
• Strengthen your ability to build and grow a diverse portfolio of EMEA partnerships

Core responsibilities

• Own and grow revenue across a portfolio of EMEA publisher, ad network, and programmatic partnerships
• Develop and execute account plans across new and existing partner relationships
• Build deep, multilevel relationships within key partner organizations
• Pitch and train partner teams on AU and guide them through integrations that make it easier to access and activate
• Partner with Product, Marketing, Customer Success, Sales on go-to-market plans for integrations and partner launches
• Support emerging partnership opportunities in areas such as MMM
• Maintain accurate pipeline, account, and revenue information in HubSpot

What you'll bring

• 5+ years of experience in AdTech, digital media, or measurement, including experience with publishers, ad networks, SSPs, or other programmatic partners
• A demonstrated track record of growing revenue through new and existing partner relationships
• Strong knowledge of the programmatic ecosystem, including DSPs, SSPs, pre-bid targeting, curation, and deal setup
• Experience managing commercial relationships from initial opportunity through integration, launch, and ongoing growth
• Confidence pitching, presenting, and training partner teams across different levels of seniority
• Strong communication skills, with the ability to explain technical products in clear, commercially compelling language
• A proactive, organized working style and curiosity about using AI and automation to improve commercial execution

What will set you apart - OPTIONAL

• Existing relationships across EMEA publishers, ad networks, SSPs, or programmatic platforms
• Familiarity with attention measurement or the broader media quality landscape
• Experience commercializing publisher or programmatic integrations
• Familiarity with MMM or other emerging measurement applications
• Fluency in an additional European language

Benefits

Health & Wellness

• Private Medical Insurance
• Paid time off
• Parental leave
• Employee development & wellness stipend
• Festive break
• Volunteer time off

Financial & Compensation

• Competitive salary
• Performance-based quarterly bonus
• Stock options
• Group pension plan” for UK roles

Workplace & Equipment

• Remote-first environment
• London office
• Access to available WeWork spaces

Equal Employment Opportunity (EEO) Statement

Adelaide is proud to be an Equal Opportunity Employer, committed to fostering a diverse, equitable, and inclusive workplace where all employees can thrive. We consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected status.

Our commitment to equal opportunity employment extends beyond basic compliance to encompass the active cultivation of a workplace that values different perspectives, backgrounds, and experiences.