Designer Digital Experience

GENERAL PURPOSE

As an Designer Digital Experience at adidas, you create cross-functional, high-quality user experiences, bringing ideas to life through sketches, concepts, and high-level prototypes. You will also validate if the concepts and solutions delivered meet the desired user experiences and document the developed standards using the Global Digital Experience Guidelines. The aspiration is to define experiences that maximize consumer engagement, conversion, and advocacy for adidas.

Working closely with other Experience Designers, the Ecosystem Growth team, the Consumer Journeys team, and Research and product teams, you will leverage your expert knowledge to create consistent experiences end-to-end and consult stakeholders on User-Centric Thinking.

KEY RESPONSIBILITIES

Scope: Accountable for tactical and operational experience deliverables and services

Experience Delivery

• Leverage existing consumer insights or request necessary analysis to understand the value drivers for the consumer. Partner regularly with the Consumer Insights team to influence future consumer research.
• Create experience value propositions and concepts backed up by data from various testing and analytics sources.
• Deliver these concepts in information architecture, user journeys, concept maps, flows, sketches, wireframes, or prototypes based on the project needs.
• Validate if the solutions delivered by internal teams and vendors meet the desired user experience.
• Document the validated experience standards using the Global Digital Experience Guidelines.

Experience Optimization

• Revise and update the value proposition of existing experiences in the light of new insights. Optimize consumer-facing digital solutions within your area of responsibility, leveraging user testing, A/B testing, SEO, and analytics reports.
• Execute a continuous improvement process to ensure insights are incrementally incorporated into the product backlogs.

Experience Innovation

• Monitor design, digital, and e-commerce trends. Apply findings to experience design concepts to maximize the value for the consumer and the company.
• Contribute to Experience Design and Product Owner communities, sharing knowledge and best practices.

Experience Collaboration & Consulting

• Integrate a consumer-centric view throughout the experience. Collaborate with product areas and other stakeholders to ensure that backlogs are aligned towards a cross-functional view to deliver complete experiences.
• Consult stakeholders within your scope of responsibility regarding implementing user-centric thinking. Suggest respective digital experience solutions.
• Conduct experience reviews. Provide advice on user experience and usability topics within your scope of responsibility.
• Provide hands-on experience design support on concept direction considering overarching best practices.

„If required“ Responsibilities

Research

• Collaborate with researchers on digital user experience to identify consumer insights and translate the findings into digital creative briefs.
• Participate and observe the execution of remote, in-house, moderated, and unmoderated (formal and informal) usability testing and user research.

People Management

• Contribute to a supportive work environment in which employees are coached, trained, and provided with career opportunities through development.
• Provide team members/direct reports with clear direction and targets aligned with business needs and DBC objectives.

Key Relationships:

• Digital Consumer Engagement
• Digital Consumer Experience
• Membership
• Consumer Journeys
• Ecosystem Growth
• Digital Operations & Planning team
• Agile Product teams
• Brand Design teams
• Digital Analytics teams

REQUIREMENTS

Education & Experience

• University degree in the field of Business or equivalent
• 5+ years of experience in the area of experience or front-end design
• Experience in digital and e-commerce environments
• A strong portfolio that demonstrates your attention to detail and problem-solving.
• Experience as a functional expert in User Experience Design is a big plus.
• Valid experience in growing businesses and achieving bottom-line results in a commercial world is a plus.

Soft-Skills

• Good communication skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
• Consistency across designs while maintaining a creative approach
• Creative and energetic team player who has a passion for user-centered design

Hard-Skills

• Comfortable working with enterprise-level platforms and technologies
• Experience in product management and working in an agile/SCRUM mode
• Good level of knowledge of CRM and digital marketing
• Knowledge about reporting tools, KPI creation, and extracting insights from complex dashboards
• Experience in working with Illustrator and other relevant wireframing tools
• Solid understanding of the native apps environment, HTML & CSS, GUI (screen layouts and composition
• Good working knowledge of designing for native app platforms (iOS and Android)
• Fluent in English, both verbally and written