Business Development Manager

Job Description: Business Development Manager

Company: AdLift

Location: Gurugram

Experience: 4-6 Years

Work Mode: On-site | 5 Days a Week

Industry: Digital Marketing / Advertising Agency

About AdLift:

AdLift is a digital marketing agency helping businesses strengthen their online presence, improve digital performance, and drive sustainable growth. With expertise across multiple digital marketing disciplines, we partner with clients to develop and execute strategies aligned with their business objectives.

We are looking for a proactive, results-driven Business Development Manager with a strong advertising agency background to drive new business acquisition through inbound and outbound channels, with a significant emphasis on outbound sales. The ideal candidate will be a confident communicator, a natural relationship builder, and a persistent deal-closer who can identify new opportunities, engage key decision-makers, and convert prospects into long-term clients.

Key Responsibilities

1. New Business Development & Lead Generation

• Drive new business acquisition through a structured combination of inbound and outbound sales strategies, with a primary focus on outbound prospecting.
• Proactively identify, research, and engage potential clients across relevant industries, geographies, and emerging markets.
• Build and maintain a robust pipeline of qualified prospects through cold calling, personalized email outreach, LinkedIn prospecting, networking, referrals, and other relevant channels.
• Identify untapped markets, emerging business opportunities, and new customer segments to expand the agency's client base.
• Consistently work towards achieving monthly, quarterly, and annual revenue and new client acquisition targets.

2. Client Engagement & Deal Closure

• Identify and connect with key decision-makers, including CMOs, marketing heads, founders, business owners, and other senior stakeholders.
• Lead prospect conversations, understand business challenges, identify digital marketing requirements, and position AdLift's services as effective solutions.
• Drive the complete sales cycle, from prospecting and qualification to discovery calls, proposal presentations, commercial negotiations, and deal closure.
• Develop compelling pitches and proposals in collaboration with internal SEO, paid media, social media, and other relevant teams.
• Demonstrate strong negotiation, objection-handling, and closing skills to convert qualified opportunities into profitable business engagements.
• Build and nurture long-term client relationships to encourage repeat business, account expansion, and referrals.

3. Digital Marketing Solutions & Consultative Selling

• Develop a comprehensive understanding of digital marketing services, including SEO, paid media, social media marketing, content marketing, and other relevant digital growth solutions.
• Understand how different digital channels complement one another in addressing clients' marketing objectives, such as brand visibility, lead generation, customer acquisition, website traffic, and revenue growth.
• Assess client requirements and recommend relevant service offerings or integrated digital marketing solutions based on their business goals.
• Effectively communicate the value proposition, competitive advantages, and expected business impact of AdLift's services to prospective clients.
• Stay updated on evolving digital marketing trends, industry developments, competitor offerings, and emerging opportunities to strengthen sales conversations.

4. Pipeline Management & Market Intelligence

• Maintain an accurate and consistently updated sales pipeline, ensuring timely follow-ups and effective opportunity management through the CRM.
• Track outreach activities, prospect engagement, conversion rates, deal progress, and revenue forecasts.
• Analyse market trends, competitor positioning, and prospective client needs to refine outbound strategies and identify growth opportunities.
• Collaborate with internal teams to ensure smooth handovers and alignment between client expectations and service capabilities.
• Share actionable market insights and feedback to support the agency's business growth strategy.

Required Skills & Qualifications

• 4-6 years of experience in business development, sales, or new client acquisition, preferably within a digital marketing or advertising agency.
• Mandatory advertising agency background, with a sound understanding of digital marketing services and agency business models.
• Comprehensive understanding of digital marketing channels such as SEO, paid media, social media marketing, and content marketing.
• Proven experience in outbound prospecting, cold outreach, lead generation, stakeholder engagement, and closing new business deals.
• Excellent verbal and written communication, presentation, negotiation, and interpersonal skills.
• Strong ability to engage senior decision-makers, build credibility, handle objections, and influence buying decisions.
• A proactive, commercially driven, and target-oriented mindset, with a strong sense of ownership for revenue generation.
• Ability to research prospective clients, identify business opportunities, and develop a systematic approach to market penetration.
• Strong follow-up discipline, relationship-building skills, and the ability to manage multiple opportunities simultaneously.
• Comfortable working in a fast-paced, performance-driven environment with measurable business development targets.

Work Arrangement

This is a full-time, on-site position based at AdLift's Gurugram office, with five days of work from the office each week.

If you are passionate about new business acquisition, enjoy engaging with decision-makers, and have the drive to turn opportunities into long-term client partnerships, we would love to hear from you.