Principal Product Manager

The Opportunity

Bridgeway is Adobe’s agentic marketing partner for small businesses and solopreneurs-photographers, estheticians, fitness coaches, bakers, contractors-the people running a business with no marketing team behind them.

We’re building software that acts like a great marketing hire, not another tool to learn.

We are looking for a Principal Product Manager who can help define what an AI-native marketing partner should become.

What Great Looks Like

A product builder who thrives in ambiguity, moves quickly, and takes responsibility for outcomes-not just requirements, roadmaps, or launches.

We look for people who have shipped. Take products from an unclear customer problem to something real, useful, and adopted. Know how to develop a strong point of view without becoming attached to your first answer.

Everyone on our team operates across three lenses: customer, product, and execution.

• Treat the product like it is your business.
• Spend time with customers, identify what they are struggling to articulate, and turn those insights into products that feel remarkably simple.
• Know what should be built, what should not be built, and what needs to be learned first. Reduce complex systems and emerging AI capabilities into experiences customers immediately understand.
• Go beyond adding AI to traditional software. Design products around agents that can reason, take initiative, coordinate work, learn from feedback, and earn the trust to act on a customer’s behalf.
• Move fluidly between strategy, prototyping, customer conversations, data analysis, writing, and delivery. Use AI tools to compress the distance between an idea and something customers can experience.
• Shape how Bridgeway understands a business, develops strategies, proposes campaigns, coordinates specialized agents, completes work, and earns permission to act more autonomously.
• Bring clarity to product reviews, improve how the team makes decisions, and create lightweight systems that increase velocity without introducing unnecessary process.
• Build strong relationships across product, design, engineering, legal, marketing, and executive teams while protecting the autonomy and speed required for an incubation-stage product.

What Is Needed to Succeed

• Significant experience building and scaling customer-facing software, with a track record of taking products from early discovery through launch, adoption, and iteration.
• Hands-on experience building AI products or a demonstrated ability to quickly understand LLMs, agents, memory systems, evaluations, orchestration, and the trade-offs involved in deploying them responsibly.
• Ability to define meaningful success metrics, interpret incomplete data, design experiments, and distinguish real customer value from superficial engagement.
• Willingness to interview customers, write product copy, build prototypes, inspect product behavior, analyze usage, and work directly with designers and engineers throughout execution.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call +1 408-536-3015.

AI Use Guidelines for Interviews:

Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.