Graphics Designer

Job Summary

• The Graphics Designer will be responsible for creating visually appealing, engaging, and brand-consistent designs that support the company's marketing, communication, product promotion, and  business development objectives.
• The successful candidate will translate ideas, briefs, and concepts into high-quality visual content for digital and print platforms while ensuring consistency with the company's brand identity.

Key Responsibilities
Graphic Design and Visual Content Creation:

• Design creative assets for social media, websites, email campaigns, digital advertisements, presentations, and other marketing channels.
• Develop flyers, banners, brochures, posters, infographics, business cards, and other promotional materials.
• Create visual concepts and layouts that communicate the company's products, services, and brand messages effectively.
• Produce designs for internal communications, employee engagement activities, corporate events, and business presentations.
• Adapt existing designs into different formats and sizes to meet platform-specific requirements.

Brand Management:

• Ensure consistency in the use of the company's brand colours, typography, logos, imagery, and other visual elements.
• Maintain and update brand templates and design assets.
• Ensure all creative materials align with the company's brand guidelines and communication standards.
• Contribute ideas to strengthen the company's visual identity and brand positioning.

Digital Marketing Support:

• Collaborate with the Marketing and Communications teams to develop creative assets for campaigns and promotions.
• Design engaging visuals that support customer acquisition, product awareness, customer retention, and other marketing objectives.
• Support the creation of visual content for digital campaigns and social media engagement.
• Work with content creators, copywriters, and other team members to deliver cohesive marketing materials.

Collaboration and Project Management:

• Work with internal stakeholders to understand design briefs, objectives, target audiences, and delivery timelines.
• Present design concepts and incorporate feedback from relevant stakeholders.
• Manage multiple design projects simultaneously while meeting agreed deadlines.
• Maintain organised records of design files, templates, approved artwork, and other creative assets.
• Liaise with external printers and vendors where necessary to ensure quality production of print materials.

Innovation:

• Review designs for accuracy, alignment, spelling, layout consistency, and overall quality before submission.
• Stay updated on graphic design trends, tools, digital marketing practices, and emerging creative technologies.
• Recommend creative approaches to improve the effectiveness of marketing and communication materials.
• Ensure final designs are delivered in the correct formats and resolutions for their intended use.

Educational Qualifications and Experience

• A Bachelor's Degree, HND, or relevant diploma in Graphic Design, Visual Communication, Fine Arts, or a related field.
• At least 2–3 years of relevant experience in graphic design; experience in a technology, fintech, financial services, or digital marketing environment is an advantage.
• A strong portfolio demonstrating creativity, visual storytelling, layout design, and brand consistency.
• Experience designing for digital platforms and print media.

Technical Skills and Competencies:

• Proficiency in Adobe Photoshop, Adobe Illustrator, CorelDRAW, or equivalent professional design tools.
• Working knowledge of Figma and Canva is an advantage.
• Understanding of typography, colour theory, composition, visual hierarchy, and branding principles.
• Knowledge of digital design specifications, image optimisation, and print production requirements.
• Ability to interpret creative briefs and translate business objectives into effective visual communication.
• Good attention to detail, time management, organisation, and problem-solving skills.
• Strong communication skills and the ability to work collaboratively with cross-functional teams.
• Ability to manage multiple assignments and work effectively under tight deadlines.