Segment Marketing Manager - Affinity Group

BROAD FUNCTION AND SCOPE OF THE POSITION: The Segment Marketing Manager owns segment marketing strategy and direction for Affinity Group's foodservice business across the National Chains, Regional Chains, Street, C-Store, Distributor, On-site, K-12, and Military segments. This role leads and develops a team of Segment Marketing Specialists, setting priorities and direction while the team owns day-to-day execution of insights, sales tools, customer communications, and segment events. The Manager builds strong relationships with segment leads, sellers, and senior stakeholders to align segment marketing with broader business objectives, represents segment marketing in cross-functional and leadership discussions, and ensures all efforts deliver measurable, ROI-driven results.

Strategy & Insights