Marketing Intern - Lead management
Oxygen, nitrogen, hydrogen, and many other essential small molecules are the invisible pillars of our world and our lives. They have been at the core of the Group’s activities since its creation in 1902.
A world leader in gases, technologies and services for industry and healthcare, Air Liquide acts as the backbone of numerous economic sectors, serving 4.3 million customers and patients across 59 countries with approximately 65,000 employees.
The Group is a leader with a diversified, resilient business model and a strong local footprint across the globe. Through deep engineering expertise and technological innovation, Air Liquide provides scalable solutions that enhance industrial efficiency, accelerate decarbonization, and strengthen value chains. Strategically exposed to growth markets and megatrends, the Group accompanies major industrial and societal transformations to create long term added value and build a sustainable future.
How will you CONTRIBUTE and GROW?
We're looking for a Digital Marketing Intern who will actively support key digital initiatives in Italy, focusing on improving marketing efficiency and mastering the lead lifecycle.You will support the SWE Marketing team following this activities:
Support the team in the implementation and configuration of Lead Management functionalities within our Salesforce platform. This includes testing new features and ensuring data integrity.
Develop clear documentation to standardize and refine new lead management workflows across various digital channels, ensuring consistent and efficient handling of leads from both direct and indirect customers.
Actively assist in defining, mapping, and documenting campaign efficiency best practices and lead routing rules, optimizing the speed and quality of lead handover to sales
Market Research: Conduct in-depth market research to inform content strategy and strategic planning for digital campaigns targeting critical industrial sectors, including:
HVAC (Heating, Ventilation, and Air Conditioning)
Beverage
Welding
Provide operational support in the execution of various digital projects (e.g., setting up webinars, newsletters, and preparing campaign assets).
Are you a MATCH?
Master's Degree in Marketing, Digital Marketing, or a related field.
IT Skills: Proficiency in Google Workspace, with advanced knowledge of Google Sheets.
Fluent in English and Italian (written and spoken)
Strong aptitude for teamwork and collaboration.
Excellent presentation and writing skills.
Smart and digital mindset
Good relationship skills.
Our Differences make our Performance
At Air Liquide, we are committed to build a diverse and inclusive workplace that embraces the diversity of our employees, our customers, patients, community stakeholders and cultures across the world.
We welcome and consider applications from all qualified applicants, regardless of their background. We strongly believe a diverse organization opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to innovate by living our fundamentals, acting for our success and creating an engaging environment in a changing world.