Senior Content Manager

About SignNow team:

We are a passionate and ambitious team of 140+ people on a mission to succeed with our award-winning signature solution - SignNow.

SignNow empowers over 28 million people at companies across the world to move fast with everything they need to send and eSign their documents. Increase productivity with document workflows, impress customers, and save money while maximizing ROI with SignNow.

And now, we are looking for a Senior Content Manager who is prepared to contribute to the next chapter of our company's growth.

The person will join the SignNow Product Marketing team and take on the responsibility of creating and managing content across the funnel, including the website, blog, email, sales collateral, and social, to support product launches, GTM campaigns, and sales enablement.

As Senior Content Manager, you will own content end to end, from brief to production, publishing, and optimization, working closely with the Principal Product Marketing Manager with direct line of sight into product strategy and launches.

What you'll be working on:

• Create and execute content strategy: decide what we do, why, and what result we expect
• Own content across its full lifecycle: brief, production, publishing, optimization, and performance review
• Partner with Product Marketing, Design, Sales, and Customer Success to deliver content for product launches, GTM campaigns, and sales enablement
• Optimize content based on performance data such as organic traffic, engagement, CTA conversion, and search visibility
• Keep messaging consistent across all channels and formats, and fix drift when it appears
• Use analytics tools such as GA4 and Ahrefs to understand what works, what doesn't, and why, and act on the findings
• Evaluate and adopt new content technologies and platforms that improve quality or speed
• Use AI writing tools (e.g., ChatGPT, Claude) as a deliberate part of your workflow for ideation, drafting, and iteration, applying editorial judgment to every output

What we expect from you:

• Proven experience creating content across multiple formats and channels, with a portfolio that shows range and quality
• Experience in a B2B SaaS environment
• A solid grasp of SEO fundamentals and conversion-focused writing
• An understanding of marketing fundamentals, including funnel stages and how content serves each one
• Technical comfort with CMS platforms and publishing and collaboration tools
• Structured, integrated use of AI writing tools in your content workflow
• Excellent English

What helps you rock:

• B2B SaaS experience where your content contributed directly to pipeline, trial activation, or product adoption
• Experience working with Product Marketing or Product teams on launch content or feature messaging
• A product marketing background or training
• A track record of turning content performance data into strategic decisions