Email Marketing Expert

Job Description

As an Email Marketing Specialist, you will oversee all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy.

Responsibilities

Produce and execute all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.

Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.

Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.

Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.

Use customer data such as web-behavior to drive the message and content personalization.

Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift.

Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.

Mitigate email and SMS frequency between program touchpoints to minimize database churn. This includes marketing campaigns, triggered emails, promotional emails, and transactional emails.

Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for the majority of the subscriber base.

Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.

Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics, including audits of how we can acquire, nurture and retain these customers.

Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.