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Salary
$50k – $60k per year
Location
In office (Batavia)

Confirmed on the employer's own hiring board on Oct 18, 2026. First seen by Alion on Oct 15, 2026. Alta Equipment Group scores A on the Alion truth index.

Overview
Company
Impact
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Alta Equipment Group is an equipment dealer and service company headquartered in Livonia, Michigan, that sells, rents and maintains material handling, construction and heavy equipment such as forklifts and earthmoving machines. It runs a network of branches in Michigan, Illinois, New York, New England, Florida, Pennsylvania and Canada, including Case dealerships, and is publicly listed in the US. It hires heavy equipment and forklift field service technicians, shop technicians, territory and outside sales representatives, rental and service coordinators, dispatchers, project managers and internal audit staff.

Total Compensation: $50,000 to $60,000 per year. This range is regarding base salary and does not include benefits nor bonus structure. Overall compensation will be determined based on factors such as geographical location, skillset, education, and experience.

 

Alta Equipment Company is seeking an Inside Sales Representative for our Batavia, NY location. Do you have a passion for equipment? We’re looking for a motivated individual to join our team! The responsibilities and qualifications for the position consist of, but are not limited to:

 

Responsibilities

Engage with customers through effective communication by making outbound calls to potential customers

Maintain current customer relationships by communicating with them consistently

Develop a social media presence for both the branch and yourself

Stay updated on product and service offerings to ensure accurate information delivery

Develop and maintain a comprehensive database of current and prospective customers

Demonstrate the features and benefits of our products to customers

Understand our finance programs to remain competitive in the market

Research and qualify new leads to enhance your sales pipeline, aiming to close sales and meet or exceed sales targets

Participate in ongoing training and development programs to sharpen your skills

Maintain the equipment displays and showroom displays

Act as a liaison between departments to ensure seamless communication and collaboration.

 

Qualifications

Strong customer orientation – able to work with customers to understand their needs and overcome obstacles

Self-motivated – take ownership for your territory

Proficiency in Microsoft Office, specifically Excel and CRM software.

Excellent communication skills, both verbal and written

Ability to make 50+ outbound cold calls a day

Excellent organizational skills and the ability to multitask

Excellent phone and cold calling skills

Exceptional customer service skills

Excellent time management skills and organizational skills

Must have a valid driver’s license and maintain a clean driving record.

Mechanical knowledge and experience within the industry are a plus but not required. The right candidate must have interest and enthusiasm to learn about equipment so they can connect our customers to the appropriate area within Alta Equipment and provide exceptional customer experience from start to finish.  

Language Skills - Intermediate: Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of the organization.

Mathematical Skills - Basic: Ability to add and subtract two-digit numbers and to multiply and divide with 10's and 100's. Ability to perform these operations using units of American money and weight measurement, volume, and distance.

Reasoning Ability - Basic: Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions. Ability to deal with problems involving a few concrete variables in standardized situations.

 

Physical Demands/Work Environment:

Physical/Sensory Functions: Regularly will use sit, use hands, talk/hear; Frequently will reach with hands; Occasionally will stand, walk, climb or balance, stoop, kneel, crouch or crawl, taste/smell.

Vision: No special vision requirements.

Lift and/or Move Functions: Regularly will lift up to 10 pounds; Frequently will lift up to 25 pounds; Occasionally will lift up to 50 pounds

Work Environment: Regularly will work near moving mechanical parts, exposed to fumes or airborne particles

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