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Salary
≈ $86k – $185k per year (Estimated)
Location
In office (Harrisburg)
Seniority
Senior · 5+ years exp

Confirmed on the employer's own hiring board on Nov 4, 2026. First seen by Alion on Oct 26, 2026.

Overview
Company
Impact
Profile match
Alta Equipment Group is an equipment dealer and service company headquartered in Livonia, Michigan, that sells, rents and maintains material handling, construction and heavy equipment such as forklifts and earthmoving machines. It runs a network of branches in Michigan, Illinois, New York, New England, Florida, Pennsylvania and Canada, including Case dealerships, and is publicly listed in the US. It hires heavy equipment and forklift field service technicians, shop technicians, territory and outside sales representatives, rental and service coordinators, dispatchers, project managers and internal audit staff.

Alta Equipment Company is currently seeking a heavy equipment Territory Sales Representative for our Case Power and Equipment of PA dealership in Harrisburg, PA. 

 

The primary responsibilities of the position consist of, but are not limited to:

Responsible for the Construction Sales for our Case lines and other large and compact brand construction lines 

Account/territory management, financial merchandising, and prospect for new business

Meet quota objectives provided by management

Ability to use effective time and territory management skills

Personal visits to customer’s applications to identify opportunities

Effective use of direct mail, phone, and electronic media to communicate with prospects and customers

Must be able to develop and present proposals to solve customers’ needs while working with our inside sales team

Effectively present at the customers’ location in front of a group and show the benefits of your products and services

Actively participate in the use and expansion of the companies CRM program

Execute planned sales calls

Participate in sales training and use tools provided to educate on your own various products and services offered by the company

Review open proposals with sales management and request management participation in customer sales calls when necessary

Turn in complete orders to sales administration and review orders for accuracy

Ability to demonstrate products at the customer’s location

Coordinate with all departments sales strategies that exceed customers’ expectations

Offer customized financing packages to meet each customer’s unique requirements

Incorporate Alta's Guiding Principles into daily activities

Performs other duties as assigned

Consistent, regular, and reliable attendance including being ready for work at the designated start time

 

Qualifications:

Bachelor’s degree or equivalent experience

Must possess outstanding selling and closing skills

2 years of heavy construction equipment sales experience is highly preferred

5 years of business-to-business sales experience

Possess excellent verbal and written communication skills

Fast paced, high energy individual with an aggressive sales style

Must have valid driver’s license, clean driving record and automobile insurance

Computer programs - Microsoft Word, Excel, Outlook

Language Skills - Intermediate: Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of the organization.

Mathematical Skills - Intermediate: Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

Reasoning Ability - High: Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instruction furnished in written, oral, diagram, or schedule form.

 

Physical Demands/Work Environment:

Physical/Sensory Functions: Regularly will use hands, talk/hear; Frequently will sit; Occasionally will stand, walk, reach with hands and arms, stoop, kneel, crouch or crawl, taste/smell

Vision: No special vision requirements

Lift and/or Move Functions: Frequently will lift up to 25 pounds; Occasionally will lift 26 to 50 pounds

Work Environment: Occasionally will work near moving mechanical parts, fumes or airborne particles, outdoor weather condition

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