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Location
In office (Lansing)

Confirmed on the employer's own hiring board on Oct 20, 2026. First seen by Alion on Sep 22, 2026. Alta Equipment Group scores A on the Alion truth index.

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Alta Equipment Group is an equipment dealer and service company headquartered in Livonia, Michigan, that sells, rents and maintains material handling, construction and heavy equipment such as forklifts and earthmoving machines. It runs a network of branches in Michigan, Illinois, New York, New England, Florida, Pennsylvania and Canada, including Case dealerships, and is publicly listed in the US. It hires heavy equipment and forklift field service technicians, shop technicians, territory and outside sales representatives, rental and service coordinators, dispatchers, project managers and internal audit staff.

Alta Material Handling is seeking a talented individual for a Customer and Product Support Sales Representative position to cover the Lansing Service territory. The account rep will report to the Director of Operations and will be instrumental in achieving the department’s business objectives through profitable revenue generation in Aftermarket Sales. This is a territory sales position, majority of time spent will be in the field conducting business to business sales calls. The responsibilities of the position consist of, but are not limited to:

Daily use of our customer relationship management system.

Quoting and selling repairs, preventative maintenance and maintenance contracts, parts and rental 

Territory development with a focus on customer acquisition and retention 

Team with the Branch Manager to develop new accounts

Collaborate with the sales department to generate leads for new equipment and aftermarket

Incorporates Alta's Guiding Principles into daily activities

Performs other duties as assigned

Qualifications:

High School diploma, or GED equivalent

Knowledge of forklifts and/ or construction equipment is a plus; however, candidates with comparable industry experience, a strong sales acumen and record of achievement will also be considered

Strong customer service skills

Possess excellent verbal and written communication skills

Proficient in the use of a personal computer and various software applications

Self-motivated

Must have valid driver’s license, clean driving record and automobile insurance.

Computer programs - Microsoft Word, Excel, Outlook, & the Internet

Language Skills - Intermediate: Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of the organization.

Mathematical Skills - Intermediate: Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

Reasoning Ability - High: Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instruction furnished in written, oral, diagram, or schedule form.

Physical Demands/Work Environment:

Physical/Sensory Functions: Regularly will use hands, talk/hear; Frequently will sit; Occasionally will stand, walk, reach with hands and arms, stoop, kneel, crouch or crawl, taste/smell

Vision: No special vision requirements

Lift and/or Move Functions: Frequently will lift up to 25 pounds; Occasionally will lift 26 to 50 pounds

Work Environment: Frequently will work near moving mechanical parts, fumes or airborne particles

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