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Salary
$90k – $100k per year
Location
In office (Wilmington)
Seniority
Middle · 3+ years exp

Confirmed on the employer's own hiring board on Oct 18, 2026. First seen by Alion on Sep 23, 2026. Alta Equipment Group scores A on the Alion truth index.

Overview
Company
Impact
Profile match
Alta Equipment Group is an equipment dealer and service company headquartered in Livonia, Michigan, that sells, rents and maintains material handling, construction and heavy equipment such as forklifts and earthmoving machines. It runs a network of branches in Michigan, Illinois, New York, New England, Florida, Pennsylvania and Canada, including Case dealerships, and is publicly listed in the US. It hires heavy equipment and forklift field service technicians, shop technicians, territory and outside sales representatives, rental and service coordinators, dispatchers, project managers and internal audit staff.

Position Summary:

We are seeking a highly motivated and results-driven Product Specialist for our Allied (Non-Mobile) product line. This role is responsible for supporting the growth and development of the product category across a defined region. The ideal candidate will work closely with account managers to drive sales, provide product expertise, manage key projects, and ensure successful execution of strategic initiatives. Regular travel is required to support customer engagements, site visits, and regional growth initiatives. Knowledge of warehouse solutions and racking systems is essential to understand customer needs and deliver effective product recommendations.

Key Responsibilities:

Sales Enablement & Business Growth

Act as the product expert and champion for Allied (Non-Mobile) solutions within the region.

Partner with account managers to develop and execute tailored sales strategies to achieve revenue targets.

Identify opportunities to upsell and cross-sell relevant products, including warehouse solutions and racking systems, increasing share of wallet across customer accounts.

Analyze sales trends and provide actionable insights to improve product positioning and performance.

Project Management

Lead and coordinate product-related projects, from concept through execution, ensuring timely delivery and alignment with strategic objectives.

Collaborate with cross-functional teams including marketing, procurement, and technical support to drive project success.

Track and report project progress, identifying risks and implementing mitigation strategies as needed.

Collaboration & Support

Work hand-in-hand with account managers to support their sales activities, including joint customer visits, proposal development, and product demonstrations.

Conduct product training sessions and provide ongoing support to internal teams and external customers.

Serve as a liaison between the field and internal stakeholders to relay market feedback and inform product development or adjustments.

Leverage expertise in warehouse layouts and racking configurations to offer optimal product solutions for customer facilities.

Market & Product Intelligence

Monitor competitor activity, industry trends, and market conditions to identify emerging opportunities or threats.

Maintain deep knowledge of product specifications, applications, and competitive advantages, particularly in warehouse infrastructure and storage systems.

Support the development of go-to-market strategies and promotional campaigns in coordination with marketing.

Qualifications:

Bachelor’s degree in Business, Marketing, Engineering, or a related field.

3+ years of experience in product management, sales, or a technical role within the industrial or allied (non-mobile) equipment space.

Strong understanding of sales processes and project lifecycle management.

Proven ability to work collaboratively across teams and influence stakeholders at all levels.

Excellent communication, presentation, and organizational skills.

Proficiency in CRM tools, Microsoft Office Suite, and project management software.

Willingness and ability to travel regularly within the assigned region (approximately 75% travel)

Working knowledge of warehouse solutions and racking systems.

Preferred Attributes:

Experience in the non-mobile products and/or equipment market.

Technical background or ability to quickly learn complex product specifications.

Strong problem-solving skills and a proactive, self-starter attitude.

Hands-on experience with warehouse design, racking systems, or storage optimization solutions is a plus.

Familiarity with CAD software is beneficial, particularly for supporting warehouse layouts and creating visual proposals.

 

Compensation Range: $90,000-100,000 + bonus. This range is regarding base pay only and does not include benefits and potential bonuses. Overall compensation will be determined based on factors such as geographical location, skillset, education, and experience. 

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