Horeca Sales Manager
First seen by Alion on Sep 23, 2026.
Develop and execute sales strategies for the Horeca channel within the Meat Sector.
Manage and develop relationships with hotels, restaurants, cafés, catering companies, and key accounts.
Achieve sales, revenue, and profitability targets.
Identify and develop new business opportunities and acquire new Horeca customers.
Lead negotiations with customers regarding pricing, contracts, promotions, and commercial terms.
Monitor market trends, customer needs, competitor activities, and pricing.
Manage and develop the Horeca sales team and monitor individual and team performance.
Prepare sales forecasts, reports, and performance analysis.
Coordinate with Supply Chain, Production, Finance, Marketing, and Customer Service to ensure excellent customer service.
Handle customer issues and ensure timely resolution of complaints.
Monitor customer profitability, payments, and outstanding balances.
Ensure compliance with company sales policies and procedures
Requirements
Bachelor’s degree in Business Administration, Commerce, Marketing, or a related field.
6–10 years of experience in Sales, preferably within FMCG or the Food Industry.
Previous experience in Horeca sales is required.
Experience in the Meat Sector or food products is highly preferred.
Proven experience in managing key accounts and developing new business.
Previous experience managing or leading a sales team.
Strong negotiation, communication, and relationship-building skills.
Strong analytical and problem-solving skills.
Good knowledge of Microsoft Office, especially Excel.
Ability to work under pressure and achieve sales targets.
Strong customer focus and commercial awareness.