Director of Sales
About the Role
As Director of Sales, you will be responsible for the commercial performance of Amenitiz across France, Spain, Italy, and Portugal - and the new markets that fall within EMEA as we continue to expand. Reporting directly to the CRO, you will lead a multi-layered sales organisation: Sales Managers and Team Leads, who in turn manage BDRs, SDRs, and Account Executives. This is a senior leadership role with direct impact on revenue, organisational design, and go-to-market execution across our core European markets.
Your Missions
Lead the Sales Strategy
Define and execute the sales strategy across our core European markets in line with company growth objectives.
Own revenue forecasting and target-setting - monthly, quarterly, and annually - with full accountability for MRR performance across the region.
Develop scalable processes and playbooks that drive consistency and performance across markets.
Partner closely with RevOps, Marketing, and Customer Success, bringing market feedback and pipeline insight into shared GTM priorities.
Lead the Organisation
Build and develop a multi-layered sales organisation, from Sales Managers and Team Leads through to BDRs, SDRs, and Account Executives.
Drive hiring, structuring, and development of the commercial leadership layer.
Build a high-performance culture grounded in accountability, ownership, and continuous improvement.
Serve as the key link between frontline teams and the CRO, translating strategy into execution.
Own the Commercial Model
Own the commercial engine: allocate budget across markets, channels, and headcount for maximum return, and bring proactive investment cases backed by unit economics.
Design team structures, headcount plans, and ramp timelines that maximise return on every euro invested.
Drive the revenue outlook for the region: own the assumptions on ASP, channel mix, win rate and pipeline conversion, then lead the initiatives that close any gap to plan. RevOps own the model build.
Track and report on key revenue metrics - new MRR, ASP, win rate, pipeline coverage, conversion rates, and rep productivity - to drive decision-making across the organisation.
About You
6-7+ years in senior sales leadership within a high-growth SaaS or B2B environment, including experience building and scaling a sales organisation
Experience managing multi-layered sales teams - leading through Sales Managers and Team Leads, not just individual contributors.
Strong track record in high-volume SMB sales, with experience selling to a similar ICP (independent businesses, hospitality, travel tech, or comparable).
Comfortable operating within revenue models - you understand unit economics, forecasting, and what it takes to consistently hit recurring revenue targets.
Multi-market experience and the ability to lead distributed teams across different cultures and geographies.
Fluent in English and at least one of our core market languages - French, Spanish, Italian, or Portuguese.
Proficient with HubSpot or similar CRM.
Highly analytical, structured, and execution-focused, with strong communication skills at all levels of the organisation
Our offer
Competitive salary with performance-based incentives
Stock options with a progressive vesting schedule
Comprehensive health insurance
Flexible benefits - save on meals, childcare, transportation, and training with our tailored remuneration options
Any book, purchased for you, plus access to a shared team library
An international team of 35+ nationalities based in one of Europe's leading tech hubs